Connect with us

News

Why Goldberg unveiled its new identity, ‘Your Excellency’ in Lagos

Published

on

The determination by Nigerian Breweries Plc to further strengthen the affinity of Goldberg Lager Beer with consumers in the South West has been identified as the basis upon which the brand’s new credential campaign was activated in Lagos and Ibadan.  The brand recently unveiled its new identity in a credential campaign named: ‘Your Excellency’.

Patrick Olowokere, Corporate Communications/Brand PR Manager, Nigerian Breweries Plc said the activation could not have been held at any other place because Goldberg is the number one brand in the South West region. “Your Excellency could not have commenced its journey from any other place apart from the South West of Nigeria where it is the favourite beer brand of the people”, he stated.

Due to the brand’s cultural affinity with the people in South West Nigeria and the loyalty of consumers there, Olowokere said the unveiling was held at the two locations tostrengthen the bond that has developed over the years between consumers in the South-West and Goldberg lager beer.

Also Read:  Carl Ikeme Reveals His Wife's Reaction To His Cancer Disease

According to him, the people of the Southwest and Goldberg lager beer also share a common bond – respect for traditional values and institutions. That is why the brand has thrown its weight behind festivals like Ojude Oba in Ogun State; Udiroko in Ekiti State and the Osun-Osogbo in Osun State, festivals that define and capture the essence of the cultural ethos of the people.

Corroborating him, Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian Breweries Plc said as a brand that demonstrates its high regards for the culture and traditions of its target consumers, Goldberg is a befitting beer that deserves the befitting title: “Your Excellency”. “No other beer brand matches Goldberg’s respect for the people’s culture. Goldberg has demonstrated that it occupies a class of its own in adding value to the way of life of the people”, he stated.

Also Read:  Reaction Trail Moyo Lawal Over New Campaign Picture

Similarly, Funso Ayeni, Senior Brand Manager, Regional Mainstream Brands, Nigerian Breweries Plc, said “just as “Your Excellency” is at the apex of all kinds of addresses used for occupants of certain positions of high standing all over the world, that is how “Your Excellency” is a befitting address for the befitting beer, Goldberg.”

The activation of the campaign attracted a large turnout of consumers as well as the company’s distributors in Lagos and Ibadan. The events featured colourful cultural performances as well as an appearance by wave making Lil Kesh in Lagos and the popular Small Doctor in Ibadan.

Share
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Mosques, Churches To Reopen On June 19, 21

Published

on

Churches

Religious activities will resume in Lagos State on Friday, June 19, and 21 respectively.

According to a new directive by the Lagos State Governor, Babajide Sanwo-Olu, the ban on religious activities will cease in the state on June 19 and 21.

Muslim services to resume on Friday, June 19, while Christian worship begins on Sunday, June, 21

Also Read:  Eid-l-Kabir: Lagos Speaker Obasa Preaches Love, Sacrifice Among Nigerians 

The directive however restricts children below the age 15 of 15 from attending such religious gatherings with gatherings restricted to only Fridays and Sundays.

Share
Continue Reading

News

Godswill Akpabio Failed To Deliver On 500 Million Contract-Senator Peter Nwaoboshi

Published

on

Contract

Senator Peter Nwaoboshi, the chairman of the Senate Committee on Niger Delta has accused the minister of Niger Delta affairs, Godswill Akpabio of getting a N300 million fence construction contract from the Niger Delta Development Commission (NDDC).

 

According to The Cable, while still the senator representing Akwa Ibom north-west, Akpabio requested for a N500 million contract from the NDDC in 2017. The Minister was reportedly given the contract of fencing Federal Polytechnic Ukana, Akwa Ibom, (N200 million), and Federal Government College, Ikot Ekpene (N100 million).

 

The publication reported that Akpabio got N150 million for entrepreneurship training on the use of modern farming implements for youths and women of Akwa Ibom north-west senatorial district and N50 million for the renovation of a hostel at the University of Nigeria, Nsukka, Enugu state.

Also Read:  Zambian President Dies at 77

 

Akpabio got N300m fence construction contract from NDDC - Senator Peter Nwaoboshi

 

Speaking to newsmen on Wednesday, June 3, Senator Nwaoboshi said the contracts were fully paid for but there was nothing to show for it.

 

He said:

 

“Findings show that while there was no physical evidence of implementation of these projects, checks show contracts were awarded and fully paid for.

“Such practices have turned the region to sites of abandoned projects.”

 

This is coming after Akpabio said he would not allow the NDDC to be raped under his watch. A few days ago, the former Governor of Akwa Ibom state raised an alarm about NDDC abandoned projects and the agency being “turned to an ATM” by politicians.

Also Read:  COVID-19 Update by the Incident Commander, Governor Babajide Sanwo-Olu 

 

Akpabio said;

 

“We have also had a lot of political interference, people have not allowed NDDC to work as it ought to, people coming with ideas not to move the region forward but to move their pockets forward. It has always been so… I think people were treating the place as an ATM, where you just walk in there to go and pluck money and go away, I don’t think they were looking at it as an interventionist agency.”

Share
Continue Reading

News

Man Beat Four Year-Old Son To Coma

Published

on

Beat

A man simply identified as Tunde has been arrested by men of the Lagos state police command.

He was arrested for beating his four-year-old son, Ezekiel, to a state of coma, leaving him with several body marks.

The father of the boy reportedly got angry because he excreted on himself.

Man arrested for beating his four-year-old son to coma in Lagos (photos)

Neighbors revealed that Ezekiel’s mum and his father Tunde were married for a few years until she left him over constant acts of domestic violence. She initially left with Ezekiel but later returned him to his father who had already remarried.

Also Read:  My Relationship With E-money Is My Business-Kcee

A neighbor told The Nation that Ezekiel was always being maltreated by Tunde and his new wife.

“Tunde married another wife and the woman always beat Ezekiel at every little provocation. Nobody in the neighbourhood could stop Tunde from beating the boy because of his unruly behaviour,” the neighbor said

Confirming his arrest, the Igando Divisional Police Officer, CSP Taiwo Kasumu said:

“We have arrested him and the child is with us. Though the child can’t be with us; I have contacted the Lagos State Child Protection Unit for further action.”

Share
Continue Reading

Facebook

Trending

Copyright © 2019, February13 Media