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Why Goldberg unveiled its new identity, ‘Your Excellency’ in Lagos

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The determination by Nigerian Breweries Plc to further strengthen the affinity of Goldberg Lager Beer with consumers in the South West has been identified as the basis upon which the brand’s new credential campaign was activated in Lagos and Ibadan.  The brand recently unveiled its new identity in a credential campaign named: ‘Your Excellency’.

Patrick Olowokere, Corporate Communications/Brand PR Manager, Nigerian Breweries Plc said the activation could not have been held at any other place because Goldberg is the number one brand in the South West region. “Your Excellency could not have commenced its journey from any other place apart from the South West of Nigeria where it is the favourite beer brand of the people”, he stated.

Due to the brand’s cultural affinity with the people in South West Nigeria and the loyalty of consumers there, Olowokere said the unveiling was held at the two locations tostrengthen the bond that has developed over the years between consumers in the South-West and Goldberg lager beer.

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According to him, the people of the Southwest and Goldberg lager beer also share a common bond – respect for traditional values and institutions. That is why the brand has thrown its weight behind festivals like Ojude Oba in Ogun State; Udiroko in Ekiti State and the Osun-Osogbo in Osun State, festivals that define and capture the essence of the cultural ethos of the people.

Corroborating him, Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian Breweries Plc said as a brand that demonstrates its high regards for the culture and traditions of its target consumers, Goldberg is a befitting beer that deserves the befitting title: “Your Excellency”. “No other beer brand matches Goldberg’s respect for the people’s culture. Goldberg has demonstrated that it occupies a class of its own in adding value to the way of life of the people”, he stated.

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Similarly, Funso Ayeni, Senior Brand Manager, Regional Mainstream Brands, Nigerian Breweries Plc, said “just as “Your Excellency” is at the apex of all kinds of addresses used for occupants of certain positions of high standing all over the world, that is how “Your Excellency” is a befitting address for the befitting beer, Goldberg.”

The activation of the campaign attracted a large turnout of consumers as well as the company’s distributors in Lagos and Ibadan. The events featured colourful cultural performances as well as an appearance by wave making Lil Kesh in Lagos and the popular Small Doctor in Ibadan.

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Man Steals Church’s Tithes, Offering

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Tithes

An 18 year-old man identified as Elikor Ehud has been arrested by men of the Ejigbo police station in Lagos state for allegedly stealing a church’s tithes and offering.

Suspect arrested for stealing Tithes and Offerings in a church in Lagos (photo)

Suspected Thief, Elikor Ehud

Ehud stormed Divine Chosen Vine Ministry in the area and carted away the it’s tithes and offering.

A statement released by the state police command’s spokesperson, Bala Elkana, was quoted as saying on October 1st, one Pastor Moses Nwoke  of the Divine Chosen Vine Ministry, Furniture Avenue, Ejigbo, reported at the Ejigbo Police Station that on August 30th after Church Service, unknown persons broke the wooden boxes placed on the altar meant for tithes and special seeds of faith offering carting away the money inside.

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After a thorough and painstaking investigation conducted by the Ejigbo Police Station under the supervision of the Divisional Police Officer, Ehud was arrested on October 15th.

On interrogation, he confessed to stealing the sum of six hundred and seventy thousand Naira (#670,000.00) cash from the church boxes. He also mentioned one Lucky as his accomplice.

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According to the police, efforts are in place to apprehend the said accomplice, while the suspect will be charged to Court.

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CAN Caution MURIC Over Kidnapping For Christ Statement

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Joseph Hayab, the Chairman of the Christian Association of Nigeria (Northern Region), has cautioned the Muslim Rights Concern (MURIC) over statements made by its director, Ishaq Akintola.

Akintola had associated the Christ to abduction and recent the news of the conversion of 9 Kano children who were reunited with their parents after 5 years.

He was quoted to have said: “kidnapping for Christ is disgusting, nauseating, wicked and reprehensible. Kidnappers have taken over the house of God. The phenomenon of kidnapping for Christ has now rented the air. We are shocked to our marrows.”

Reacting to Akintola, Hayab described his comment as “irresponsible, derogatory and provocative,” adding that there is nothing like kidnapping for Christ.

Hayab said:

“Criminals abound in everywhere and in every religion, for MURIC to say a crime was perpetrated for Christ, is sheer mischief aimed at provoking Christians,” he said.

“How could rational, sane and educated person, associate the action of criminals to a religion? There are many instances where Christian girls were abducted, forcefully converted to Islam and married off by criminals in Northern Nigeria. In some of these cases, the police either refused to act, or turned blind eyes.

“Will it be right to accused all Muslims for the action of such criminals? The answer is no.

“A particular group which belongs to a particular religious group has always been alleged to be responsible for the rampant kidnappings and banditry across the country, especially in the north, will it be right to say that they are committing the crime to promote their tribe or religion?

“We also have the case of Leah Sharibu who is still being held by Boko Haram insurgents for refusing to denounce her Christian faith and convert to Islam. No Christian has associated Muslims with such criminal acts.

“If we have any witness against the culprits behind the abduction, we will join hands with the people of Kano to testify against him or them in court.

“There is nothing like kidnapping for Christ. This evil kidnapper or child trafficker, knowing that he did not carry away the children for religion gave them new tribal names, MURIC should note.

“CAN northern states, therefore, condemned anybody carrying peoples children away and supports security agencies to investigate the matter and prosecute the culprits. Abduction of children is a criminal offence. MURIC can call whoever is found doing that whatever name they like, but don’t associate criminality with Christ.”

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I Started But I Did Not Finish, Man Who Raped 9 Year-old Girl Says

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Raped

A 30 year-old man named Mohammed Babangida arrested for raping a 9 year-old girl has denied committing the offence.

Babangida told men of the Nigeria Security and Civil Defence Corps (NSCDC), who arrested him that he actually attempted to rape the girl, but didn’t carry out the act.

According to the NSCDC, Babangida raped his victim on October 10 at Damare community in Yola South Local Government Area of Adamawa State.

He was nabbed after being linked to the sad act by Damara residents.

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“The suspect will be charged to court through the intervention and advice by Director of Prosecution (DPP), state Ministry of Justice, which we always partner with on capital offence that amounts to prosecution” The state Commander of the NSCDC, Nurudeen Abdulahi said.

 

Confessing to the crime when paraded before newsmen, Babangida said he gave the girl N50 and N20 on two respective occasions and tried raping her when they met for the third time after giving her N50.

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“I started but I did not finish,” he said, adding that someone knocked on the door and that was how it ended.

He asked for leniency, saying, “I have not done it before and I will not try it again. I have a wife and children. The government should pity me and not ruin my family.”

 

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