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Nigerian Breweries Receives Accolades on LIPFEST Sponsorship




Wide Awake Concert Attracts Poets from 15 Countries


Nigerian Breweries Plc has been applauded for sponsoring the fourth edition of the Lagos International Poetry Festival (LIPFEST), which attracted Nigerian and foreign poets, writers and artists from 15 countries across the world.


The commendation was showered on the foremost brewing company at the LIPFEST Wide Awake Concert where renowned poets showcased their talents on contemporary issues and moral values at the Muson Centre on Saturday, November 3, 2018.


Niyi Osundare, Professor of English at the University of New Orleans, United States, expressed his delight for the sponsorship of LIPFEST by Nigerian Breweries, stating that it has helped to nurture poetic talent in young Nigerians and stimulate interest in others.


He said that through the sponsorship, the company has paved the way for poets to express their views on social and political issues affecting the citizenry and has drawn concerns on the moral and ethical values that should be upheld.


According to Prof. Osundare, the art of poetry helps to change human perception on social ills plaguing the society and how corrective measures could be adopted.


Julian Heun, a poet from Berlin, Germany, who felt honoured to be at LIPFEST, affirmed that a gathering of poets demonstrated that Nigeria has lots of intellectual potential that could compete with others in the world. He said every poetic performance or expression inspires people to do things better and provokes societal interest.

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Heun applauded Nigerian Breweries for promoting talent and for bringing poets together through LIPFEST.


Graciano Enwerem, a poet from Port Harcourt, Rivers State, said poets from Nigeria often travel to other parts of the world, telling the African stories outside of the continent, but that LIPFEST has turned the situation around by bringing foreigners to participate in Nigeria and share the African experience.


Logan February, also a Nigerian poet, who performed the poem, I Want to be a Butterfly, said his message is about strengthening the minds of those that are depressed, and that they could get away from it like a butterfly that flies from one place to another.


“LIPFEST is a place where you come in contact with poets with great ideas and also broaden your mind. I commend Nigerian Breweries for the great ideas behind sponsoring an intellectual initiative like this,” he said.


In his remark, the Founder/Director, Lagos International Poetry Festival, Mr Efe Paul Azino explained that LIPFEST, with the theme Wide Awake, has attracted 40 guests which consist of writers, poets and artists from across the world, to share ideas and connect people to humanity.

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He said writers have the ability to influence society, by showing a better way of living and also inspiring young ones interested in the art.


“The most important thing about people who want to be poets is to see writers they see and admire, especially at the global level. In the past four years, LIPFEST has had 24 workshops and over 250 guests that have amazed the audiences through poetry,” Azino recalled.


During the opening ceremony, the Managing Director of Nigerian Breweries Plc, Mr. Jordi Borrut Bel said the sponsorship of LIPFEST since its inception in 2015 is in line with the company’s philosophy of “Winning with Nigeria.”


“Through this, we believe we can help to contribute to the breeding of young, emerging talent, engender conversations on critical issues and create a shared performance space for poets across the country and the world,” he said.

 Caption: From Left: Founder/Director, Lagos International Poetry Festival, Paul Azino; Public Affairs Manager, Lagos, Nigerian Breweries Plc; Grace Udensi; Distinguished Professor of English, University of New Orleans, Niyi Osundare and Media Relations Manager, Nigerian Breweries Plc, Chukwuemeka Aniukwu, during the  closing ceremony of the 4th Lagos International Poetry Festival held at Muson Centre, Lagos.


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Food & Drinks

Easter Groove: Olamide Storms Ikeja With YBNL Gang




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The rapper will perform alongside his goons in an event tagged Unlimited Faaji.

The event will be hosted at the Open Ground of Ikeja City Mall on Saturday, April 20, 2019 at 7pm.

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Cadbury Unveils Teni, Phyno As Tom Tom Brand Ambassadors




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Tom Tom


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The attention of Nigerian Breweries Plc., (NB) has been drawn to a video circulating on some social media platforms alleging the existence of a ‘fake’ Amstel Malta in the market. This claim is based on the fact that there are differences in the NIS Logo on the Amstel Malta packaging.
We wish to clarify and assure all our valued consumers and lovers of Amstel Malta that there is no fake Amstel Malta in the market.
 NB recently revised the packaging of Amstel Malta and incorporated the new NIS Quality logo from the Standards organization of Nigeria, (SON). This change was approved by the relevant regulatory agencies, including the National Agency for Food and Drug Administration and Control, NAFDAC.
The claim, in the video under reference, that the Amstel Malta with the new NIS Logo is ‘fake’ is incorrect and misleading. SON, the owners of the NIS Quality Logo, have variously confirmed the change in its certifying logo and had in fact commended Amstel Malta for being the first producer to incorporate the new NIS Logo in its packaging.
The false claim and video have been previously addressed by NB in 2017 when the video was first circulated. A joint press conference was addressed by SON, and NB Plc affirming the packaging change with new NIS logo and correcting the false claims in the video.
 We are concerned that the same misleading video has resurfaced and is again being circulated on some social media platforms. We therefore appeal to the public to ignore this video and refrain from re-circulating this untrue information.
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