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LAGOS SET TO HOST SECOND NIGERIA BEER FESTIVAL, PROMISES MAXIMUM ENTERTAINMENT

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Beer Festival

As Lagos State is set to host the second edition of the Nigeria Beer Festival from Thursday October 25th to Wednesday October 31st, 2018, organisers of the event has promised to crown the week-long event with maximum entertainment to fun loving Lagosians.

Speaking at a press conference to announce the event in Lagos on Wednesday, Mr. Fola Adeyemi, the Permanent Secretary in the State Ministry of Tourism, Arts and Culture explained that the festival is in line with government’s agenda to grow the tourism and economy of the state.

He stated that Lagos state is collaborating with beer brewers in the country and their counterparts across the globe to stimulate the economic and tourism potentials in the State.

He enjoined Lagosians to come out in their large numbers to enjoy the ambience of the festival, assuring that the city is safe for fun lovers because of the various infrastructure development by the state such as Light-up Lagos among others.

“Lagos is a city state and in league with great cities all over the world. We are actually moving the state to a 24 hour economy and this festival will be part of the beneficiaries. Lagos is safe for fun and business. We are joining the global tourism world to create impact on the economy of Lagos and Nigeria.” he said.

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Also speaking at the event, Akinola Oluwaleimu, General Manager of On and One Events Limited, the organisers of the festival informed that the festival will be held at the Eko Atlantic City, Bar Beach Water front Ahmadu Bello Way, Victoria Island, Lagos to give it a carnival atmosphere.

He noted that the festival, will promote responsible drinking among drinking-age (18 +) consumers at all its touch points.

According to him, the event, since it debuted last year, has seen Nigeria enrolled into the league of Beer Festivals around the world, and boost the country’s tourism opportunities.

“It will be a gathering of the largest community of beer consumers from across the country and beyond. This year’s edition will be bigger, better and “beertiful”, he said.

He revealed that the 2017 edition attracted over ten thousand beer enthusiasts and consequently the Festival has proven to become a major international tourist event in Nigeria with a potential to compete with other international beer festivals around the world.

Caption: Left to Right: Mr. Dele Balogun, Executive Secretary, Lagos State Film and Video Censors Board ; Mr. Fola Adeyemi, Permanent Secretary in the State Ministry of Tourism, Arts and Culture; Mr. Akinola Oluwaleimu, Chief Co-ordinator, Nigeria Beer Festival Group  and Miss Tolu Adediran, member, Nigeria Beer Festival Group at the media interactive session on the festival in Lagos on Wednesday

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“Nigeria Beer Festival will be a carnival week of entertainment, sales and marketing and a gathering of the largest community of beer consumers from across the country to bond and ‘beer’,” Oluwaleimu assured.

He added that the Nigeria Beer Festival will provide a fitting ambience to showcase culture and lifestyle in a carnival atmosphere with various beer brands and other alcoholic drinks in Nigeria connecting with their existing and potential consumers.

Oluwaleimu maintained that the festival, which will commence 4 p.m daily is a big opportunity for major breweries to exhibit and deliver various offerings of beer brands to the teeming consumers to strengthen brand relationship with them. “The timing promises an after work relaxation environment to bond with friends and associates, he said”

He also acknowledged the support of the Lagos State government through His Excellency, Governor Akinwunmi Ambode who found the private driven initiative worthy enough of its endorsement and providing necessary logistics support in security, health, safety and publicity to ensure a hitch free event.

 

 

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Food & Drinks

Easter Groove: Olamide Storms Ikeja With YBNL Gang

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King

Leader of the YBNL Gang, Olamide will storm Ikeja, Lagos State for this year’s Easter groove and celebration.

The rapper will perform alongside his goons in an event tagged Unlimited Faaji.

The event will be hosted at the Open Ground of Ikeja City Mall on Saturday, April 20, 2019 at 7pm.

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Other artistes who will perform at the event includes Zlatan Ibile, Mayorkun, DJ Kaywise, Dotun and Odunlade Adekola.

Olamide came into the Nigerian music scene in 2010 with his break out single, Eni Duro, which earned him wide acclaim and mainstream attention.

The artist’s performance come following the release of his latest single, ‘Woske.’

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Food & Drinks

Cadbury Unveils Teni, Phyno As Tom Tom Brand Ambassadors

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Cadbury has unveiled Teni The Entertainer and Phyno as brand ambassadors for Tom Tom.

Tom Tom

 

The duo were unveiled at a ceremony which held at Rhapsody Ikeja City Mall, Lagos.

The duo of Phyno and Teni becomes ambassadors for the Tom Tom Power of Cool campaign.

Tom Tom is one of the several products  produced by Cadbury.

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REPEAT BROADCAST: NEW PACKAGING, SAME AMSTEL MALTA

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LIPFEST
The attention of Nigerian Breweries Plc., (NB) has been drawn to a video circulating on some social media platforms alleging the existence of a ‘fake’ Amstel Malta in the market. This claim is based on the fact that there are differences in the NIS Logo on the Amstel Malta packaging.
We wish to clarify and assure all our valued consumers and lovers of Amstel Malta that there is no fake Amstel Malta in the market.
 NB recently revised the packaging of Amstel Malta and incorporated the new NIS Quality logo from the Standards organization of Nigeria, (SON). This change was approved by the relevant regulatory agencies, including the National Agency for Food and Drug Administration and Control, NAFDAC.
The claim, in the video under reference, that the Amstel Malta with the new NIS Logo is ‘fake’ is incorrect and misleading. SON, the owners of the NIS Quality Logo, have variously confirmed the change in its certifying logo and had in fact commended Amstel Malta for being the first producer to incorporate the new NIS Logo in its packaging.
The false claim and video have been previously addressed by NB in 2017 when the video was first circulated. A joint press conference was addressed by SON, and NB Plc affirming the packaging change with new NIS logo and correcting the false claims in the video.
 We are concerned that the same misleading video has resurfaced and is again being circulated on some social media platforms. We therefore appeal to the public to ignore this video and refrain from re-circulating this untrue information.
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