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I’m a jeans person-Morayo Afolabi-Brown



Morayo Afolabi-Brown is the deputy director programme at Television
Continental.  In this interview with  our reporter, the
down-to-earth lady spoke about her job, fashion and her family.

Morayo Afolabi-Brown

What motivated your breakfast show?
Living in America, I saw a very popular programme called The Views. It
was done by a journalist called Barbara Walters. Coming back to home I
decided to do the Nigerian version and one of the things I looked out
for was that I wanted the opportunity to re-orientate people especially women, because they are easily influenced by movies,
television, what they watch on Nollywood and all that. So, what I
wanted was a television programme that could actually bring women
together and see things from my own perspective. A programme where
women come together and we ensure that we read the Newspapers, we are
interested in what is going on in the country, politic and also talk
about women stuffs also. Basically, the programme is to tell people
that we also exist and we matter in the whole picture.


How has it been so far?
So far it’s been excellent; people have been calling us, everybody
likes the show. We’ve had different people like singles, widows,
divorced and they see things from different perspective which the show
is all about.

At what point did you decide to bring Yeni Kuti onboard and what
motivated the decision?
Honestly we didn’t bring Yeni Kuti into the show because she was a
celebrity; we just wanted someone who was blunt, who is bold and who
can be herself. We didn’t want to make it a celebrity panel because we
knew that if we do that each celeb would be trying to protect their
own image as a star. So, we tried very hard not to bring in
celebrities. Yeni is different. She doesn’t have any form of complex;
she is just herself. We wanted someone who was daring, someone who
could take the Bull by the horn when the occasion demands.

The programme can get noisy at times don’t you agree?

The thing is that there are different kinds of women and everyone of

us try to represent as many women as possible. We have the old, the
young, the married and that is why we don’t bring the same set of
people every day. We schedule people so that we can get different
angles time.
For me the show is a replica of the American version. 

What is that
extra thing that you have added?

I won’t say that the concept is totally ours. The flavour that we’ve
added is that we have given the Nigerian woman the freedom to bear her
mind. Nobody is scripting us; no one is coaching us to say one thing
or the other, we just saying it as we feel. My own job as a moderator
however is to ensure that no matter how our views go we work within
certain rules of the broadcasting corporation and we don’t insult
anybody. I always like to caution people, but generally they are
allowed to express themselves.
The programme also seems to have a gossip angle
We try very hard not to do gossip. For the Newspaper review we stick
to what is in the papers. We talk about issues that affect the life of
people. Mondays we discuss political issues, Tuesday we do health
issues, Wednesday we discuss Business related issues. On Thursday we
do women, marriage and children, while on Friday we do celebrity. So,
we try not to do gossip.

How did you get the scar on your head?
In 1998, I had a car accident in America. The car skidded four times
and hung on a tree. I had a skull fracture; I lost six inches of my
femur and my lungs collapsed. I was in coma for four days. After the
accident, I was on crotches for about four months and then wheel chair
for another four months. Later, I had eight months of therapy before I
could walk again. It was a crazy experience. It was after that
experience that I realized that I did not come to this world to just
get married and have children.
The Morayo we know on television can be firm at times.


Who is the real you?
I am just somebody who wants to make a difference. All my life I have
had leadership roles; I have always been a leader in one thing or the
other. I identified the media as a tool, which I can use to
re-orientate Nigerians, knowing that a lot of women are influenced by
What would you describe as the peak of your relaxation?

That would be playing with my daughter. I love playing with her, we go
through the i-Pad together; we read her alphabets together, and at
times, my husband obliges me and takes me out for dinner. Apart from
that, on Sundays I am always with my mum. Nothing big. I am just a
family person. From my house I go to the office and back home again.

What is your fashion sense like?
Any jewelry you see on me was supplied by my mother. She is the
fashionista; she supplies earrings and chains. Whenever I go to her
house, all I hear is she has this set of jewelry for me. I am not into
fashion at all. We have a wardrobe department that takes care of our
costumes for the show. But after that, I am just a regular jean and
t-shirt person.

Which designer are you attracted to?
I don’t do designers. I don’t want such kind of thing to get into my
system. I don’t do labels; absolutely not. It is too much of a hassle.
If I want clothes, I buy from my friends who bring stuffs when they
travel. But if they are too expensive, I tell them and I leave it.
Once in a while I go to Idumota market to pick what I need.
So, it won’t be wrong to call you a fashion blind lady?

Totally and completely true; I don’t even know how to combine colours.

All women have the dream of getting married to their fantasy husband,
did you marry him?
I wanted a tall, dark and handsome man, but my husband is fair in
complexion. He is tall and handsome. But before we started dating, I
told myself that I would never marry a fair man under no circumstance.
I had always dated dark-skinned guys. But I have never looked at the
direction of any fair skinned man. Even when my mother told me that my
husband was a light skinned man, I told her to forget it. When he now
showed up, I wasn’t even interested, but my mother reminded me of her
earlier prediction. She advised me to consider him. And that was why I
considered him.

So, you married your husband because of your mother’s advice?

No, there were other factors. I fell in love with him. He was a good
man and he had a good and fantastic foundation. I like a man who has a
good pedigree and by that, I mean that his father and mother are still
together because I come from a polygamous family. As a child, I always
craved that nuclear family setting because I never had it. I had this
neighbour who had that and I always admired them. I knew I never
wanted a polygamous family; I knew I wanted a man who has a good
foundation because that would help me and the person. His parent had
that; they have always been together, they reside on University of Ife
campus. They don’t like trouble unlike me who is a Lagosian; my family
is drama galore. But these people are peaceful.  So, I decided this is
just the kind of family that I want; my family is too full of drama.

Do you watch football?
I don’t really like it, but whenever Nigeria is playing, I get to
watch. I watched the Nigeria Ethiopia game.

So you only watch for national pride?
Yes, to support Nigeria. But after that, forget it.

How do you celebrate when the national team wins?

The last time we watched a match which Nigeria won, we celebrated with
pepper soup among friends of my husband.


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