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‘CentrespreadGrey is a Testimonial to Unwavering Commitment to Disruption and Re-invention’ – Kola Ayanwale

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Chief Executive Officer of CentrespreadGrey and one of Nigeria’s most successful marketing communications moguls, Kola Ayanwale has described the partnership between Grey Africa and Centrespread which birthed the new CentrespreadGrey as a demonstration of the readiness of Africans to foster seamless relationships that promote excellence across the continent.

 

In a chat with a team of journalists in Lagos, Ayanwale noted that the affiliation between Centrespread and Grey became necessary to satisfy a growing search by discerning clients for strong creative marketing communications super markets that have the wherewithal to innovate and create disruptive marketing campaigns capable of improving the fortunes of brands in the increasingly competitive market place.

 

He further added that the return of the Grey Group, which ranks among the world’s top creative, advertising and marketing organisations with an enviable global footprint, into Nigeria, at this point in time, is a positive sign that the world still recognizes the country for good.

 

”The most important value that the partnership we have forged with the Grey Group offers is to the Nigerian business environment. In doing this deal, we (both Grey and Centrespread) not only further our business interests but we pool our respective strengths, experiences, traditions and creative dynamism to provide a solution for a very acute need for Nigerian businesses, namely birthing timely and cost-effective cutting-edge marketing offerings to break the clutter and excite the market”, Ayanwale posited.

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Going down memory lane, he said in the Nigerian IMC landscape, the Centrespread history, over the last 35 years, has been sustained on the platform of unwavering commitment to innovation, disruption and excellence.

 

In his words, “the Centrespread brand has, today, attained iconic status in the Nigerian marketing communication industry because we have worked hard at uncompromising and consistent grooming and, as a result of this, we have remained one of the leading lights of the various revolutionary phases the nation’s IMC sector has witnessed”.

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“Nevertheless, we cannot afford to sit back and just enjoy the tag of being one of Nigeria’s most successful IMC groups of today. This is the right time to set to work to define and perfect how we want our brand to operate tomorrow”.

 

Drawing an analogy between the eagle and the Centrespread brand, Ayanwale revealed that in the last 5 years, so much re-invention had taken place in the life of the Centrespread Group in terms of sharpening business focus and goals as well as harnessing of excellent talents to connect with the market of the future.

 

“Like the eagle, we withdrew to the war-room, plucked out old, withering wings and have now re-grown fresh plumage. Now, the Centrespread Grey brand, like the stronger, sharper and nimbler eagle, is here, ready to explore and dominate the exciting Nigerian integrated marketing communications skyline”, he enthused.

 

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Business

OUR BRANCHES ARE OPEN NATIONWIDE-FIRST BANK

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PROTECT 

 

 

Following the directives for partial lockdown in several  States across the country, we will be offering skeletal services in some of our branches across the nation.

 

These branches will be open from 9:00am to 2:00pm, Monday to Friday. We have implemented all necessary health and safety measures across these branches to keep you safe at all our locations.

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For the list of branches, please go to https://www.firstbanknigeria.com/list-of-open-branches-nationwide/

Our alternative channels are available for you 24/7 during this period.

 

Thank you for your understanding at this period as we continue to work to put You First.

 

#FlattenTheCurve

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Sterling Bank Contributes N250m To Private Sector Coalition Against COVID-19

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Sterling Bank

Sterling Bank Plc, has contributed N250 million as part of its commitment to the newly formed Nigerian Private Sector Coalition Against COVID-19 created to help channel resources to combat the coronavirus disease under the theme: “We need you.”

 

 

The bank, in an email to its customers, disclosed that it is working with the Bankers’ Committee to lead the effort to raise N120 billion required by the Federal Government to fight the coronavirus pandemic and help achieve the shared goal of eradicating the virus.

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Managing Director and Chief Executive Officer of Sterling Bank, Mr. Abubakar Suleiman said, “While this will go a long way, more still needs to be done. We have come to acknowledge that this battle will require every one of us to play our part as corporate citizens and individuals.”

 

 

He enjoined other public spirited corporate organisations and individuals to join in the fight against COVID-19 by making a contribution to the Fight COVID-19 Fund (FCF) and help the coalition to defeat the pandemic for good. He said every Naira donated will go a long way in saving the country from the pandemic.

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Suleiman said donations should be sent to:

 

Bank Name:                Sterling Bank

Account Name:           COVID Donations

Account Number:        0076813615

 

He urged Nigerians to show their strength by uniting against the virus, saying a Swahili proverb which translated into English means “Unity is strength; division is weakness,” is needed now more than ever.

 

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Polaris Bank Boosts Government’s Fight Against COVID-19, Provides 400 Specialized Beds and Accessories

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COVID-19

Polaris Bank has given a boost to government efforts in the fight against coronavirus (Covid-19). Polaris Bank has acquired 400 specialised hospital beds, complete with mattresses and accessories. The beds according to the Bank, will be handed over to the Lagos State Government; being the state most hit by the pandemic, the Nigeria Centre for Disease Control (NCDC) and other State Governments.

The Bank also announced that it would be partnering with the Nigeria Coalition Against COVID-19 (NCAC), Non-Governmental Organisations (NGOs), Health Institutions and State Governments in stemming the tide of the COVID-19 pandemic by delivering additional materials to cover the areas of testing, isolation, treatment and training.

The Managing Director/CEO, Polaris Bank, Tokunbo Abiru, who disclosed this in a letter to the customers and stakeholders of the Bank, explained that the Bank, working with relevant partners and government, remains committed to “doing everything possible to keep our environment safe for all”.

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“At Polaris Bank, we will continue to devote all necessary resources to contribute to the safety of our esteemed customers and our environment as a whole, while maintaining all of the banking services you need to stay safe.”

The Chief Executive Officer also affirmed his commitment to the total well-being of Nigerians and the fight against COVID-19 noting that “as new developments emerge,the Bank would continue to share information about safety of its staff and working environment as well as the efficiency of its operations and service to stakeholders.

Polaris Bank had in the wake of the outbreak of COVID 19 activated its Business Continuity Plan (BCP) which ensures that it can maintain its operations and enable financial transactions, even during critical incidents “The Bank had suspended all corporate events, travels, and outdoor activities as well as enforced social distancing which ensured that all staff who have just returned from travels outside Nigeria are placed on self-isolation.

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Polaris Bank in line with its Corporate Social Responsibility & Sustainability Policy has continued to integrate social and environmental issues into its business operations intervening in the activities of its stakeholders, including staff, customers, government and local communities.

Polaris Bank is a future-determining Bank and a member of the United Nations Environment Programme Finance Initiative (UNEP FI) which seeks to engage the private sector and the global financial sector to help create a financial sector that serves people and planet while delivering positive impact.

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