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Nigeria Beer Festival

Nigeria Beer Festival: A Blend Of Music, Dance, Fun And Sea Breeze

Sunday, October 1, marked the climax of the first ever Nigeria Beer Festival.

The week-long event kicked off on Monday, September 25, and climaxed on Sunday, October 1, at the Atlantic Water Front, Lagos.

The grand finale of the Nigeria Beer Festival, which coincided with the Independence Day celebration, was a beehive of activities, as men and women of the Lagos Neighbourhood Safety Corps, Lagos State Traffic Management Agency (LASTMA), and the Police ensured a peaceful event amid watchful eyes.

Unlike other carnival-like events organised in the past, there was hardly complains of stolen phone, damaged car, assaulted ladies or related incidents at the Nigeria Beer Festival. The combined effort of friendly Policemen and women, LASMA, Lagos Neighbourhood Safety Corps and other personnel on ground ensured swiftness in traffic, safety of parked cars and properties.

Eventful, the final day of the festival saw fun seekers enjoying an assortment of chilled drinks sold at various vendor shops in a typical bar-like ambience. One thing, which was definitely lacking was heat, as the cool sea breeze took care of that.

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Some of the side attraction of the event included among others a star performance by Sir Shina Peters (SSP), who sang songs from his repertoire of music, an appreciated speech by the Acting Commissioner of Tourism, Art and Culture, Hon. Adebimpe Akinshola, who represented Akinwunmi Ambode, Lagos State Governor.

Another unforgettable highpoint was the interesting, short, but insightful documentary detailing the brewing process of Nigerian Brewery’s brand, Star.

At each interval, guests numbering about 15 would file into a room where they would be schooled on the brewing of star, detailing how water, hobs, yeast, sorghum, and barley are used under a control environment condition to produce Star. Asides this, guests were also given royal treatment at the Nigerian Breweries exclusive posh stand.

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In a chat, Kufre Ekanem, Nigerian Breweries’ Corporate Affairs Adviser, noted that as the nation’s foremost brewer, the company is committed to ensuring that the Nigeria Beer Festival is rich in various beer brands that would connect with diverse consumers in a unifying and responsible manner, adding that the company’s involvement in the Beer Festival is to reinforce the culture of beer as a social lubricant among people of diverse background.

Though only in its first edition, the climax of the 2017 Nigeria Beer Festival organised by On and One Event (001) Limited has seen Nigeria joining the league of countries where the festival is celebrated, even as fun seekers eagerly await the next edition, which is expected to be bigger and more eventful.


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