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Six Months On, Konga Marketplace Makes Millionaire Merchants




Konga’s CEO and Founder, Sim Shagaya

Konga’s CEO and Founder, Sim Shagaya, Nigeria’s largest online shopping platform has been busy in the
last six months, raising new Nigerian millionaire merchants through an innovative approach to its business in Nigeria.


About 6 months ago, Konga debuted a sellers’ platform called the Konga Mall, allowing sellers from all over Nigeria create shops, display their products online and sell to customers via . Since then, thousands of sellers are actively selling on Konga Mall, and many of them already made millions on the platform which has traded hundreds of thousands of items.

Merchandise listed on the platform range from fashion to a vast array of gadgets and electronic items, beauty products,
home and kitchen wares and so on.
Commenting on the first six months of Konga Mall, Tejumade Fola-Alade, coordinator for Konga’s Marketplace remarked that, “With the internet penetration in Nigeria today, Konga Mall allows retailers to have access to over 50million Nigerians online. It has been a great couple of months on our Marketplace and a win-win situation for all parties.

On the part of our customers, they now have access to a more robust assortment of thousands of additional items to satisfy various tastes and budget categories. On the other hand, the marketplace sellers also grow their business financials and reach; benefiting from the technical infrastructure Konga has built up over the years enabling them to reach millions of loyal Konga customers all over Nigeria.

The burden of logistics to the final consumer is completely born by Konga and it is very easy to sign up on the Konga website.

To further support and build capability for owners of Nigerian businesses Konga also runs the Konga Seller Academy a learning & training platform for all its esteemed merchants and other interested business owners seeking to grow their knowledge on ecommerce.

The Seller Academy provides new, budding and experienced entrepreneurs
with different learning opportunities that provide sellers, small & large business owners with business skills exposure via training programs, seminars and learning testimonials from successfully set up sellers.  And sellers on Konga are enjoying the ride! Blessing Olurin who owns a store called Little Angels praised Konga Mall saying, “I’ve enjoyed extremely huge patronage.
There’s no day without sales. I am always very happy for the repeat
customers and particularly glad that customers receive their orders in record time”.
Another customer, Seun Oloyede who runs Seolak Store expressed similar sentiments remarking that, “Within 100 days of joining the platform, we received and processed over 2,000 product orders on Konga Market Place”.

As the news of the success of selling on the site spreads, the platform is seeing almost a thousand new sellers register on the
site each week.


Konga’s CEO and Founder, Sim Shagaya explains the strategic reason the company decided to expand its operations with the Konga Mall platform.


He said, “Konga’s mission is ‘To be the engine of Trade and Commerce in Africa’. We know that Commerce and business are key drivers of Nigeria’s Gross Domestic Product (GDP). If well harnessed, the use of ICT could even help bridge the unemployment gap in Nigeria. Konga is promoting entrepreneurship in Nigeria through this platform, as merchants can start a business with minimal investment.
Entrepreneurs just have to register on Konga, then we help showcase their merchandise on Konga Mall to nationwide visibility and distribution. This is a model that will prove very interesting for Africa in the long-term and will be a big part of e-commerce in Africa.”

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