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Promasidor Celebrates World Milk Day At Orphanages




In commemoration of the World Milk Day celebrated globally last Friday, Promasidor Nigeria Limited, makers of Cowbell Milk, Onga, Top Tea, Loya Milk and other quality brands, has donated products to five orphanages in Lagos.

The beneficiaries were S.O.S. Children’s Village, Isolo; Bethlehem Charity and Orphanage Centre, Ikotun; Hearts of Gold Children’s Hospice, Surulere; Heritage Homes, Anthony Village; and Change a Life Foundation, Maryland.

Receiving the items, which were Cowbell Milk and Cowbell Chocolate, General Manager of Heritage Homes, Mrs. Vivian Osuntokun commended Promasidor for identifying with the less-privileged people in the society and assisting the organization to meet its obligation to the children under its care.

Caption: From left: Medical Delegate, Promasidor Nigeria Limited, Oluwatobi Adeniran; Assistant Brand Manager (Cowbell), Promasidor Nigeria, Aderibigbe Oluwaseyi; Co-founder, Bethlehem Charity and Orphanage Centre, Mr. Olowoyeye Bayo and Brand Manager (Onga), Promasidor Nigeria, Sophiat Bello, during the presentation  of products to the centre, in Ikotun, Lagos, in commemoration of the 2018 World Milk Day.


She said: “We are excited about the support. This will go a long way in helping us to meet the nutritional requirements of the children. What this shows is that Promasidor truly cares about the wellbeing of the less-privileged members of the society. We look forward to other organizations to take a cue from what the company has done.”

Co-founder of Bethlehem, Mr. Olowoyeye Bayo also described the gesture by Promasidor as considerate and timely, adding: “It shows that Promasidor is concerned about the future of Nigerian children”.

“For remembering Nigerian orphans on the occasion of the World Milk Day, the company has shown that it truly cares. Apart from sending products, its staff made out time to come to play with the children and their caregivers. That is thoughtful, caring and motivational”.

“Sincerely, we need this kind of support to realize that we are not alone on this journey. It will also reduce the burden of providing for the needs of the kids because it is challenging doing it alone. We appreciate the effort of the company.”

The Marketing Manager of the company, Mr. Abiodun Ayodeji said the donation was part of the company’s desire to support Nigeria in building a healthy and happy future. Promasidor, he said, “believes that good nutrition is the right of every Nigerian child.

“The essence of the World Milk Day is to create awareness on the health and nutritional benefits of adequate milk consumption. There is a daily dietary requirement everybody should meet. For children, meeting this requirement is not only necessary but critical to their mental and physical development.

“Unfortunately, some people do not have the capacity to meet the requirement. So, we at Promasidor have decided to take the advocacy a step further. We have chosen to give products to a number of orphanages to assist them in meeting the dietary requirements of the children in their care.”

Promasidor recently extended a similar gesture to malnourished children in internally displaced camps in different parts of Nigeria through Empower 54, a non-governmental organisation.

The manufacturing company is also involved in different corporate social responsibilities aimed at developing the mental, intellectual and physiological aspects of the Nigerian child. Examples of such initiatives are Cowbellpedia Secondary School Mathematics TV Quiz Show, Promasidor Harness Your Dream (a career guidance initiative) and Cowbell Football Academy.   

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Food & Drinks

Easter Groove: Olamide Storms Ikeja With YBNL Gang




Leader of the YBNL Gang, Olamide will storm Ikeja, Lagos State for this year’s Easter groove and celebration.

The rapper will perform alongside his goons in an event tagged Unlimited Faaji.

The event will be hosted at the Open Ground of Ikeja City Mall on Saturday, April 20, 2019 at 7pm.

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Other artistes who will perform at the event includes Zlatan Ibile, Mayorkun, DJ Kaywise, Dotun and Odunlade Adekola.

Olamide came into the Nigerian music scene in 2010 with his break out single, Eni Duro, which earned him wide acclaim and mainstream attention.

The artist’s performance come following the release of his latest single, ‘Woske.’

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Food & Drinks

Cadbury Unveils Teni, Phyno As Tom Tom Brand Ambassadors




Cadbury has unveiled Teni The Entertainer and Phyno as brand ambassadors for Tom Tom.

Tom Tom


The duo were unveiled at a ceremony which held at Rhapsody Ikeja City Mall, Lagos.

The duo of Phyno and Teni becomes ambassadors for the Tom Tom Power of Cool campaign.

Tom Tom is one of the several products  produced by Cadbury.

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Food & Drinks




The attention of Nigerian Breweries Plc., (NB) has been drawn to a video circulating on some social media platforms alleging the existence of a ‘fake’ Amstel Malta in the market. This claim is based on the fact that there are differences in the NIS Logo on the Amstel Malta packaging.
We wish to clarify and assure all our valued consumers and lovers of Amstel Malta that there is no fake Amstel Malta in the market.
 NB recently revised the packaging of Amstel Malta and incorporated the new NIS Quality logo from the Standards organization of Nigeria, (SON). This change was approved by the relevant regulatory agencies, including the National Agency for Food and Drug Administration and Control, NAFDAC.
The claim, in the video under reference, that the Amstel Malta with the new NIS Logo is ‘fake’ is incorrect and misleading. SON, the owners of the NIS Quality Logo, have variously confirmed the change in its certifying logo and had in fact commended Amstel Malta for being the first producer to incorporate the new NIS Logo in its packaging.
The false claim and video have been previously addressed by NB in 2017 when the video was first circulated. A joint press conference was addressed by SON, and NB Plc affirming the packaging change with new NIS logo and correcting the false claims in the video.
 We are concerned that the same misleading video has resurfaced and is again being circulated on some social media platforms. We therefore appeal to the public to ignore this video and refrain from re-circulating this untrue information.
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