The story of McVities Digestive is that of love between the brand and its consumers. It dates back to 1892, when Alexander Grant a McVitie’s employee created the first and original ‘Digestive’ biscuit.
Today, that story of love is being told from one generation to another all over the world, as lovers of the brand continue to grow daily.
It is this love story that has continued and seen the brand grow thus far, hence the celebration of its 125th anniversary recently.
In the mood of the celebration, pladis launched a massive promotional campaign for McVities Digestive Biscuit.
The promotion which commenced on Tuesday, July 4th will last for three months.
Consumers will have the opportunity to win prizes such as 1 million naira each for 3 consumers; 500,000 naira each for 6 consumers; 200,000 each for 15 consumers; and instant airtime for 45,000 consumers.
“The McVitie’s Digestive brand has enjoyed a lot of consumer love and support for over 12 decades across the globe, including in Nigeria. We therefore decided to commemorate this great milestone by rewarding the very people who have made the McVitie’s Digestive brand story a successful one. That is, our loyal consumers,”. Kwame Wiafe, Country Manager Nigeria of pladis stated while explaining the rational for the promotion.
On his part, Marketing Director, Toyin Nnodi, explainshow winners will be selected.
According to him, “To make the promotion transparent and fair, all prizes won will be mutually exclusive to consumers. This means that once a particular phone number has been drawn for any of the prizes, it will be excluded from subsequent draws. This has been done to give all McVitie’s digestive lovers an equal chance to win prizes at any time within the duration of the promo, irrespective of when they entered into the promo and to avoid unchecked multiple winnings”.
Furthermore, Nnodi stated that McVities will be rolling out more goodies to its consumers, as this promotion is just the first of many goodies to come. In his words, “We are constantly thinking of ways to uphold the brand’s promise of providing happiness and deliciousness to consumers all over the world with every biscuit bite, and we will have some exciting new developments this year,” he said.
McVities Digestive Biscuit is manufactured by leading manufacturer of biscuit and confectioneries, pladis. Some of their leading brands include Godiva, Haansbro and Ulker.
