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Kaymu’s Approach to Entrepreneurship in New Media



The birth of new media, commonly referred to as digital media has allowed people to convey information through user-generated media thereby strengthening relationship between people around the globe.

With new ideas being created every minute, it’s important as entrepreneurs to evolve with these changes. As an entrepreneur, you have to learn to see things from a distinct viewpoint, constantly network and conceptualize ideas.

The continuous growth of new media can offer opportunities to entrepreneurs all over the world. Due to Kaymu’s vision to empower individuals with the necessary tools and platform to become successful entrepreneurs, they have taken the time to identify the importance of taking advantage of new media and its benefits for entrepreneurs.

With over 3 billion internet users in the world, entrepreneurs have access to a wide range of consumers with access to the internet and also use new media. Creation of blog posts, posting on social networking sites are valuable tools entrepreneurs can use to build their professional network. LinkedIn, Facebook, twitter are some of the social media channels that have proven to be effective in this area.

Getting information is key for entrepreneurs. What Consumers are demanding for, what they are disinterested in and issues discussed by consumers are accessible to entrepreneurs anywhere anytime with new media. Data gathered from the exchange of ideas can be used to identify areas which entrepreneurs need to focus on. This can also serve as a feedback.

With so many social media platforms like Facebook, Twitter, Instagram, staying connected with your customers has never been better. With exchange of messages on these platforms, entrepreneurs are able to communicate better with their customers regardless of time and location.

“Overall, number one rule to being an entrepreneur is to validate your idea, ensuring that it solves an existing problem and this can be done by taking advantage of new media” commented Sefik Bagdadioglu, MD of Kaymu Nigeria.

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