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eCommerce Website Features That Will Help You Find The Best Products Online




eCommerce and its continuous explosion – thanks to the internet – has forever changed the way we shop for products and services. We have witnessed – in the last 6 years of eCommerce debut in Nigeria – many impactful changes, such as the rise of online marketplaces; the seamless shift to using mobile devices for online shopping; the incredible growth of online and digital marketing and advertising; and the use of digital modifications in sales and mainstream consumer shopping.

Despite this remarkable innovation, many still find it very challenging to use these eCommerce platforms because they hardly understand how the features of these platforms work.

This article explains some common 6 features of eCommerce platforms that can assist shoppers find the best products online. Please note that some of these features are ONLY peculiar to Jumia, Nigeria’s no.1 online shopping platform.

Star Rating (Seller’s Score)

Star Rating, also known as Seller’s Score, provides a first hand description of previous buyers experience with a product and/or seller. If the previous buyers’ experience with a product or seller was subpar, the rating might be very poor, almost between 1 & 2-star. Jumia has activated this review to prevent new buyers from buying a product or interacting with a seller with low quality products, and to assist new or returning buyers to find good products.

When you are shopping on Jumia, endeavour to – at all times – check the review score of each seller. More importantly, check for the number of shoppers per star rating. For instance, if 3 shoppers rated a seller 5-star, and about 16 shoppers rated same seller 2-star for the same product, you might want to avoid buying from such seller. When you shop on Jumia next time, endeavour to rate the seller based on the product quality and experience with the seller. This will guide other shoppers in making an informed decision on which seller to patronise.

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Number of Successful Sales

Vendors do not sign up on eCommerce websites just for fun. They want to make sales and of course, Jumia has provided a platform for them to achieve this aim. So, for customers who want to find the best products, the number of successful sales is one of the points to look out for. The rule here is very simple: the higher the sales, the better the quality of products and/or customer experience with the seller, and vice versa. For Jumia, the number of successful sales is clearly shown on the website to enable customers make their buying decisions.


A warranty describes the conditions under, and period during, which the producer or vendor will repair, replace, or compensate for a defective item without cost to the buyer or user. The caveat for the repair is that the damage must not be as a result of the buyer’s actions. This said, warranty generally give buyers the confidence that in the case of any fault, they are guaranteed repair or replacement at no cost. Hence, always look out for sellers who provide warranty for their products before shopping for an item. However, warranty does not apply to all products.

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Delivery Speed

There is nothing like ordering a product and it is delivered same day. Fortunately, Jumia has decentralised its delivery process as you now have the option of same day delivery through Jumia Express depending on your location, provided you purchased the item before 12pm. Jumia Express also offers free delivery to Lagos, Abuja, Port Harcourt, Ibadan and Abeokuta on orders above N15,000 (excluding large items). Compared to others, Jumia Express provides the quickest delivery in Nigeria compared to other logistic companies. So, if a product sold by a vendor on Jumia has Jumia Express on it (as shown in the image below), it means the product will be delivered same day you made the order and free of charge.

Written Reviews (Sort By)

This is arguably one  of the easiest ways for online shoppers to make a buying decision. Whenever you buy a product on Jumia, you are always prompted to review whatever you bought. This will help other buyers determine whether to buy from a particular vendor or not. Due to the strict vetting process by Jumia, most of our vendors have very good reviews. Reviews are sorted by best and worst rating.

Free Return Policy (Within 7 Days)

Returning a product at no cost is one of the ways to know where to find best products online. This is because customers are more likely to shop on a platform that offers free returns within 7 days. This is exactly why Jumia is unique, as customers have a 7-day time frame to return a product at no cost.

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How to Protect Your Debit Card From Fraud




Debit card fraud is increasing on a daily basis because it is one of the easiest ways to get your hands on cash and at the same pay for online transactions.

The National Bureau of Statistics (NBS) said Automated Teller Machine from selected banks across the country recorded transactions valued at N39.15 trillion in the fourth quarter of 2018.

It said that the N39.15 trillion was derived from 616,528,697 transactions recorded as data on “Electronic Payment Channels in the Nigeria Banking Sector” during the period.

Regardless of this seamlessness and due to increased dependence on debit cards, you have to be circumspect as there are online and offline thieves desperately wanting to steal your information.

They will have unauthorised access to your account if you are careless and you will lose your hard-earned money.

With this understanding, here are ways to protect your debit card from fraud.

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Be careful when you use your debit card online

Many pay for their online transactions with their debit cards. However, before you punch in the numbers on your card and make a payment, ensure that the website is safe and secure. If you suspect anything, simply do not use your card. If what you are buying is important, contact the customer service team of the platform you are buying from.

Use ATM at a bank’s premises

Today, you will find ATMs at different locations that are not at the bank’s premises. For whatever reason, you should not use such an ATM. It is advisable to visit the one at the bank. In case of anything, you can easily walk into the banking hall to resolve any issues or lay a complaint.

Protect Your PIN

The way you handle your Personal Identity Number (PIN) can go a long way in determining the degree of your account security. Whenever you perform a transaction, guard your debit card PIN jealously as exposure can be fatal. Be warned.


Check your card activities regularly

No matter how thorough and protective you are with your debit card and your PIN, you should always check your account activities. There is a tendency for you not to check because nothing has happened to your card. Be proactive and always check your account activities.

Report suspicious activities to your bank

If you notice any suspicious activities with your account or card, do not hesitate to report to your bank as soon as possible. You can reach your bank by calling them, sending them a direct message on social media and chatting them live on their website.

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Jumia to host Andre Iguodala – NBA star, Jumia board member, investor in Facebook, Tesla and Twitter




Jumia is bringing a member of its Board who is also an American BasketBall Player and Silicon Valley Investor – Andre Iguodala to Nigeria for an interactive session with techpreneurs on September 11th, 2019. The event will be hosted by Techpoint.


The session is themed: “Moving from Zero to Growth.” The aim is to address issues around funding and investment for local startups.

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Leading the session is Andre Iguodala, Jumia board member, NBA star, Silicon Valley investor with investment in Facebook, Twitter and Tesla.


Andre will be sharing experience on how he has built his personal portfolio as an investor and further give insights on how local founders can position their business for growth.


Who can attend?


The interactive session with Andre Iguodala is particularly open to founders, local investors, hub owners and accelerators.



Although the event is free to attend, Jumia and Techpoint would however be largely involved in selecting those who can attend.


Venue of the event will be communicated to shortlisted applicants.


Applicants should follow this link to register


Time: 12 noon


Date: September 11, 2019

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Jumia Women Rally Support For New Mothers




 To commemorate this year’s Pan-African Women’s Day and in line with the global theme which addresses maternal and neonatal mortality in Africa, the female staff of Jumia Nigeria have rallied support for new mothers and other patients who couldn’t meet the discharge requirement as a result of unpaid medical bills at the Ikorodu general hospital by helping them to offset their outstanding bills.

As a result, the patients have now been discharged and equipped with financial support to cater for the new babies. The contributions were channeled through the ‘Visit A Hospital Today’ non governmental organisation (NGO) in Lagos.

The African Women’s Day, created by the African Union is commemorated on July 31st of every year to advocate for quality maternity services for disadvantaged women who continue to die needlessly in underserved communities, and to curb poor quality of health services, poor accessibility and weak referral systems for African women.

Jumia’s public relations and communications manager, Mr Olukayode Kolawole who described the financial intervention on behalf of the new mothers as kind and thoughtful, said: “when I heard about the plight of these new mothers and other patients who couldn’t meet the hospital discharge requirement because of their outstanding medical bills, I sought for support from our female staff, especially those who are mothers to contribute towards raising the sum. This collective effort towards helping other women in need through their financial resources reached far beyond what we set out to raise. Now, these women have been discharged and the babies are receiving the needed motherly affection.”

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Founder of Visit-A-Hospital NGO, Miss Aderonke Rene Ahmed said hundreds of new mothers and women are always stuck in most hospitals because of lack of funds to pay for their medical bills. “Every week, we’re always in different hospitals providing financial support for these patients. We thank the wonderful women at Jumia Nigeria for sponsoring this month’s hospital visit.” Until now, these new mothers had been stuck at the general hospital with their babies for a few weeks because they couldn’t pay their medical bills. “Jumia’s intervention provided succor for them in the nick of time,”she added.

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About Jumia Group

Jumia is the leading pan-African e-commerce platform, present across 14 countries in Africa. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers while helping businesses grow as they use Jumia’s platform to better reach and serve consumers.

The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, which facilitates transactions among participants active on the Jumia platform in selected markets. On the marketplace, more than 80,000 sellers offer a broad range of goods and on-demand services.

Jumia Logistics facilitates the delivery of goods in a convenient and reliable way, leveraging an extensive network of third-party logistics service providers, seamlessly integrated through the Jumia proprietary technology platform.

JumiaPay offers a safe and easy solution to facilitate online transactions on the Jumia platform, with the intention of integrating additional financial services in the future.

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