Managing Director First Bank Mr BisiOnasanya
For a financial institution like First Bank Plc, which prides itself as a first generation bank one would have expected much more than just changing the colour of their log if they really wanted to re-brand.
The attempt at a re-branding which commenced recently seems to have hit the rocks, as rather than be greeted with positive comments, the bank has been visited with loads of criticisms.
The argument, is springing from the ideology behind the change of the colour of the Elephant which has represented the bank for ages.
Reacting to a vox-pop conducted by our man Innocent Dokuboh, Ali Mohammed, a student in London, wondered how First Bank’s change of logo affects the operations of the bank. He further inquired how the bank hopes to cultivate a new image without purging its system of the bad eggs there.
Over the years, staffers of First Bank Plc has been linked to several fraudulent transaction with their staffers either committing the fraud themselves or alleged of aiding and abating outsiders to steal innocent customers money.
In the past; the bank and its staffers have been implicated in several fraud cases with the most popular been the case of the Minister of Aviation Stella Odua.
Other fraud cases involving First Bank Plc include the case in which two managers of the bank Sola Osundina and Sola Carew were arrested for collectively defrauding the bank of over N200m in a scheme which runs between the Daleko Branch and the Matori Branch, both in Lagos.
As if that is not bad enough the case of how former President of the Nigeria Bar Association (NBA), Mr. Olisa Agbakoba (SAN), filed a class action against the bank at the Federal High Court in Lagos, claiming gross mismanagement of his margin loan running into millions of naira remains fresh in our mind.
-Innocent Dokuboh (London Correspondent)
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