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Chivita Partners Sugar Control Foundation For Healthy Living




Chivita, a brand of CHI Limited, has entered into partnership with the Sugar and Cholesterol Control Foundation (SACCOF) to support a campaign on health and wellness as well as increase public awareness on the nutritional benefits of 100% fruit juice.


At the signing of the Memorandum of Understanding in Lagos, President of SACCOF, Ademola Adesoye said the collaboration would boost research into sugar consumption and control. He said the partnership validated the commitment of Chivita to its ‘no-added sugar’ campaign


Adesoye, a food technology expert, pointed out that the commitment was not only necessary for raising the awareness level but also critical to correcting the misconceptions about sugar consumption.


He noted: “It is important Nigerians understand that they need sugar to carry out their basic tasks. What is bad is excess intake. And what could be normal for one person may be excessive for another. What determine the volume of sugar you require are your lifestyle and the amount of energy you need to discharge your responsibilities.


“It is important to get the perspective right. The key message is that the simple sugars contained in fruit juices are mostly fructose which are naturally occurring in the intact structure of the respective raw fruits or vegetables, thereby making them very healthy and nutritional. Indeed, there have been cases where some people have low sugar level in their system and this is as bad as excess sugar. So, it is satisfying to know that Chivita, the leading juice manufacturing company, is spearheading this campaign.”

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According to Adesoye, excess sugar intake without complementary active living, are likely causes of diabetes and associated diseases among many Nigerians. He therefore called for the involvement of relevant stakeholders in the campaign as well as more investment in researches and public sensitization.


The SACCOF President disclosed that Foundation had carried out extensive research on Chivita 100% and that the results were commendable, adding that SACCOF was impressed by the company’s compliance to highest food safety standards, which are above industry regulatory requirements.


Also speaking, Managing Director, Chi Limited, Deepanjay Roy said Chivita would, on the strength of the partnership, support the Foundation’s research works and other initiatives aimed at educating Nigerians on healthy living.


Roy said that the company and SACCOF had shared values in boosting the quality of life, through enlightenment and support for consumer’s health and wellness.


“As a sustained initiative, we hope to support independent efforts by experts such as nutritionists and dieticians to show how fruit juice contributes to the health and well-being of consumers. We will also create a sustainable discourse on the truth and science of 100% fruit juice and the No-added Sugar proposition”.

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Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in Nigeria’s food and beverage industry. While it prides itself in offering products that are themselves benchmarks in their respective categories of juice, dairy-based beverages and snacks, each of CHI offering is admired for its highest quality, nutrition and health standards.


Today, CHI Limited is the undisputed market leader in juice, fruit drinks and yogurts in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.


In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meatpie and CHI Classic Cake.


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Food & Drinks

Easter Groove: Olamide Storms Ikeja With YBNL Gang




Leader of the YBNL Gang, Olamide will storm Ikeja, Lagos State for this year’s Easter groove and celebration.

The rapper will perform alongside his goons in an event tagged Unlimited Faaji.

The event will be hosted at the Open Ground of Ikeja City Mall on Saturday, April 20, 2019 at 7pm.

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Other artistes who will perform at the event includes Zlatan Ibile, Mayorkun, DJ Kaywise, Dotun and Odunlade Adekola.

Olamide came into the Nigerian music scene in 2010 with his break out single, Eni Duro, which earned him wide acclaim and mainstream attention.

The artist’s performance come following the release of his latest single, ‘Woske.’

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Food & Drinks

Cadbury Unveils Teni, Phyno As Tom Tom Brand Ambassadors



Billionaire Experience

Cadbury has unveiled Teni The Entertainer and Phyno as brand ambassadors for Tom Tom.

Tom Tom


The duo were unveiled at a ceremony which held at Rhapsody Ikeja City Mall, Lagos.

The duo of Phyno and Teni becomes ambassadors for the Tom Tom Power of Cool campaign.

Tom Tom is one of the several products  produced by Cadbury.

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Food & Drinks




The attention of Nigerian Breweries Plc., (NB) has been drawn to a video circulating on some social media platforms alleging the existence of a ‘fake’ Amstel Malta in the market. This claim is based on the fact that there are differences in the NIS Logo on the Amstel Malta packaging.
We wish to clarify and assure all our valued consumers and lovers of Amstel Malta that there is no fake Amstel Malta in the market.
 NB recently revised the packaging of Amstel Malta and incorporated the new NIS Quality logo from the Standards organization of Nigeria, (SON). This change was approved by the relevant regulatory agencies, including the National Agency for Food and Drug Administration and Control, NAFDAC.
The claim, in the video under reference, that the Amstel Malta with the new NIS Logo is ‘fake’ is incorrect and misleading. SON, the owners of the NIS Quality Logo, have variously confirmed the change in its certifying logo and had in fact commended Amstel Malta for being the first producer to incorporate the new NIS Logo in its packaging.
The false claim and video have been previously addressed by NB in 2017 when the video was first circulated. A joint press conference was addressed by SON, and NB Plc affirming the packaging change with new NIS logo and correcting the false claims in the video.
 We are concerned that the same misleading video has resurfaced and is again being circulated on some social media platforms. We therefore appeal to the public to ignore this video and refrain from re-circulating this untrue information.
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