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BEER LUBRICATES CULTURE, ENHANCES SOCIAL BONDING – STUDY

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Drinking, as we have already noted, is essentially a social act, subject to a variety of rules and norms regarding who may drink what, when, where, with whom and so on. Drinking does not, in any society, take place ‘just anywhere’, and most cultures have specific, designated environments for communal drinking.

Alcohol has long been regarded as a social leveller, and the act of communal drinking as a means of communication between those of different ranks and status in society

Major life-cycle events such as birth, coming-of-age, marriage and death; important life-changes such as graduation or retirement – and even far less momentous shifts such as the daily transition from work to play – all require ritual endorsement

Alcohol punctuates our lives from the cradle to the grave. A few drinks to ‘wet the baby’s head’ is a common practice in many cultures. In Poland, Christenings are celebrated in the local tavern, with the child’s godparent covering the cost of the liquor (Freund, 1985).

“These ceremonial events, with their accompanying drinking patterns, undoubtedly provide relief from the daily boredoms and frustrations of peasant agricultural life. They also provide a base for conviviality and the easing of social tensions in a society where human relations are not easy. Alcohol seems to do much, for example, to break down barriers between the sexes and social classes on ceremonial occasions.”

In most cultures, a marriage is a major transformation, conducted in stages, each of which requires a drinking-event.

In many cultures, the ritualisation of transition is not restricted to the major life-cycle transitions of birth, coming-of-age, marriage and death, but extends to less portentous life-changing events such as graduation, job promotion, house-warming and retirement. The need to invest ‘lifestyle’ transitions with wider social and symbolic meaning – and particularly to do so by drinking – seems a near-universal feature of human cultures.

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The purchase or building of a first house, and subsequent house-moves, are, in many cultures, transitions of significance in terms of social and economic status, as well as potentially stressful events for those concerned – a combination which seems to demand ritual recognition. In some cultures, the rites of passage associated with house-transitions may involve only family and close friends; in others, the entire community may participate in the ritual, in which alcohol will usually play a central role.

As we have seen, however, the symbolic meanings attributed to alcohol vary across different cultures, and the suitability of alcohol as a symbol of transition to playtime, the perception of drinking as antithetical to working, is by no means universal. In many cultures, the stop off at the drinking-place on the way to work, or to ‘re-fuel’ at lunchtime, is just as common as the after-work drinking session, and alcohol is used to generate ‘energy’ and enthusiasm for work, as well as to relax after work or to celebrate the completion of a task.

This perception of alcohol as a quintessentially ‘social’ substance is reinforced by the practices associated with its consumption at rites of passage – the rituals of pouring, sharing, toasting, round-buying etc. – which serve to define and regulate social relationships, to promote conviviality and to build and strengthen interpersonal bonds.

 

Despite cross-cultural variations, the central fact remains that in all cultures where alcohol is used, drinking is an essential element of celebration. This requires explanation: why should alcohol, rather than any other substance, be the universal symbol of festivity? The answer requires an understanding of the underlying social functions of celebration, and their relation to the symbolic and pharmacological properties of alcohol.

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A new study has revealed that drinking moderate amounts of alcohol in a group setting boosts people’s emotions and enhances social bonding. The study, published recently in the journal Psychological Science also found that moderate consumption of alcohol can minimize negative emotions — or at least reduce displays such as being silent in a group

The study, funded by the U.S. National Institute on Alcohol Abuse and Alcoholism submitted that Alcohol fueled social bonding and increased the amount of time people spent talking to one another. It also increased the frequency and enhanced the coordination of “true” smiles, the researchers said.

According to researchers, beer allows us to loosen up when we indulge with moderation and respect, while it also inspires us to be our true selves.

“Too many of us go about our daily lives suffocating in our own uptightness, in a constant state of worry, focused on work and not life, being nitpicky and oblivious to the wonderful people and moments that surround us. Too many people never take a break to sit down with a pint of their favorite, to look over at the person next to them and say “hello,” to make a connection — an important connection,” the researchers said.

In carrying out the study, researchers randomly assigned 720 men and women to groups of three people who didn’t know one another. They said previous studies have focused on alcohol’s effect on individuals.

“We felt that many of the most significant effects of alcohol would more likely be revealed in an experiment using a social setting,” study author Michael Sayette, a professor of psychology at the University of Pittsburgh, said in a journal news release.

 

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Richard Quest Visit Management Of Fidelity Bank Plc

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CNN Anchor, Richard Quest (left) engaging with Managing Director/CEO, Fidelity Bank, Nnamdi Okonkwo on SME lending and leveraging digital channels to deepen financial inclusion in Nigeria… Monday

CNN Anchor, Richard Quest, paid a courtesy visit on the Management of Fidelity Bank Plc on Monday, February 12.

During the visit, he engaged the team on several issues including SME lending and leveraging digital channels to deepen financial inclusion in Nigeria.

www.theoctopusnews.com, presents pictures from the event.

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3,000 Undergraduates Benefit From Fidelity Youth Empowerment Programme

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Fidelity Bank Plc, has trained over 3,000 undergraduates from various tertiary institution on skills acquisition through its youth empowerment programme. Nnamdi Okonkwo, the bank’s CEO made this disclosure Friday during the closing ceremony of the Fidelity Youth Empowerment Academy (FYEA) held at the Sokoto State University (SSU) in Sokoto.

“The students were drawn from the 5 institutions that have benefitted from the banks youth empowerment initiative that aims to teach vocational and entrepreneurship skills”, he stated.

Okonkwo who was represented by the Head, Corporate Social Responsibility (CSR) and Sustainability, Fidelity Bank, Mr. Chris Nnakwe called on Nigerian youths to embrace entrepreneurship and create wealth for themselves instead of searching endlessly for non-existing paid jobs.

Organised as part of the bank’s CSR intervention, Nnakwe pointed out that the programme now in its 7th edition seeks to empower the Nigerian undergraduate with skills and enterprise training, which are relevant for self-reliance.

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He stated that the bank had organised the programme in various institutions of higher learning including the University of Nigeria, Nsukka; Waziri Umar Federal Polytechnic, Birnin-Kebbi; Federal Polytechnic Oko, Anambra State; Rivers State University of Science and Technology, Port Harcourt; Bayero University, Kano and Nnamdi Azikiwe University, Awka.

For the Sokoto edition, Nnakwe stated the bank has expanded the scope of the programme in a bid to accommodate new areas of vocational training. Apart from the typical training on tailoring and make-up, he noted that participants were also provided with requisite skills and first-hand knowledge in Fashion Designing, Cloth Embellishment, Cocktail and Phone Engineering among others. “We in Fidelity Bank have targeted programmes on education, environment and youth empowerment. This one you are witnessing today is part of fulfilling our promises to the society,” Nnakwe said.

According to him, the youths were trained to acquire skills to enable them to become self-reliant and also make them employers of labours even while in school. He disclosed that at the end of the training, starter packs would be given to each participant to enable him or her to commence business.

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Speaking earlier at the opening ceremony, the Governor of Sokoto State Aminu Tambuwal, thanked Fidelity Bank for choosing the school for the programme. Tambuwal, stressed that as a responsible government his administration has prioritised the welfare of the youths in the state. He enjoined the participants to stay focused and concentrate in order to benefit from the training.

In the same vein, the Vice Chancellor, Sokoto State University, Prof. Sani Dangogo, thanked Fidelity Bank for the gesture, saying the training would go a long way in alleviating the financial burden of the students.

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Nigeria has potential to feed Africa’s 1.2bn people – Ecobank

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Leading pan-Africa financial institution, Ecobank, has revealed that Nigeria has the capacity to feed Africa’s estimated 1.2 billion people if it harnesses the gains of the agricultural value chain.

According to the bank, success in Nigeria’s agricultural sector means the reduction in the demand for foreign exchange to import food items into the country and the development of the agribusiness value-chain with a resultant effect in the creation of a new breed of entrepreneurs as well as jobs for the teeming population.

Ade Ayeyemi, Group Chief Executive Officer of Ecobank Transnational Incorporated (ETI), stated this on Thursday at the Ecobank Agribusiness Summit in Lagos. The summit had its theme “Unlocking Productivity and Investment Opportunities Across Nigeria’s Agribusiness Value Chain”

According to Ayeyemi, Ecobank decided to create a platform of a Summit to enable thought-leaders who are passionate about agriculture and its importance to Nigeria’s economy to put heads together and find ways to maximize the significant potential gains of boosting agribusiness in Nigeria.

He said Ecobank works with various governments and businesses within its footprint to provide support in harnessing and mining value from the huge natural resources across the continent. “The success of this Summit and its objectives is therefore important to Ecobank, as we do know Africa remains fully committed to contributing to its economic development – a core objective of our founders”.

Also speaking, the Minister of Agriculture and Rural Development, Alhaji Mohammed Nanono affirmed that the administration of President Muhammadu Buhari is committed to finding a lasting solution to issues bothering on food security affecting the country.

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Nanono who was represented by the Minister of State for Agriculture and Rural Development, Mustapha Baba Shehuri also stressed on the need for viable synergy and collaboration between relevant stakeholders in the agricultural sector, so as to further promote its contribution to the Gross Domestic Products (GDP) of the country.

“The aim of this submit is indeed very apt as it would contribute on creating a sustainable economy through the development of rural agricultural enterprises. It is gladdening that this forum has brought together small-holders, input dealers, agro-processors, development finance agencies, policy makers and the captains of industries under one roof to discuss the problems and challenges facing the sector, with the view to finding solutions and way forward.

“This summit also marks another milestone attraction in the journey of economic diversification in line with the vision of the economic recovery growth plan of the current administration of his Excellency, President Mohammadu Buhari, to boost agricultural production prosperity, promote innovative technologies and investment in the agricultural sector, in order to achieve poverty reduction and job creation.

“Nigeria’s potentials and prospects, makes the agricultural sector a pilot for economic stabilization, diversification and growth in the country. Indeed, the sector is a major contributor to the national Gross Domestic Product (GDP), contributing about 27 percent to the GDP and the biggest in job creation in the non-oil sector.

“As you are aware, the administration of President Mohammadu Buhari is committed to finding a lasting solution to addressing the issues of food security in the country, as well as encourage local farmers to produce more and better-quality food for all. The aim was to restore the glory of the country’s agricultural sector, which before the oil-boom was we all know, was the main driver of Nigeria’s economy.

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“Let me also reiterate, that under the current dispensation, the agriculture sector has engineered more farmers for providing the required raw materials for the development of the agro-allied industry in the country.

“With the noticeable growth in production in agriculture, agricultural and food sector, The has been on stimulating agricultural export, to increase our foreign exchange earnings. In doing this, we are giving attention to meeting the requirements of not only the locals, but also international market.

“At present, the Federal Ministry of Agriculture and Rural Development is promoting and supporting the development of special agro-industrial processing funds, in collaboration with the African Development Bank (ADB) for value addition, import substitution, job creation and international market. Commitment and support would continue to be given to the areas of promoting foreign and local enterprise to advance level of credit and investment in agriculture as a veritable step to diversify the economy.

“Within the overall sets of policy principles, the federal government is concentrating on providing an enabling environment and enabling playgrounds for stakeholders at all levels, to enhance investment and capital flow into the sector,” he said.

The maiden Ecobank Agribusiness summit in partnership with Vanguard Newspapers had exhibitors and hundreds of participants from within and outside the country in attendance.

Culled:https://www.pmnewsnigeria.com/
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