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Jumia Empowers Local Women to Deepen eCommerce Penetration in Nigeria

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Jumia, Nigeria’s leading online shopping destination has empowered resident women in Lagos to deepen e-commerce penetration in the country. This is through the company’s Women & Youth Empowerment Programme, created to provide training and support to young women and youth seeking to expand their sources of income.

Caption: A cross section of Jumia leadership team with some of the participants at the Jumia Women & Youth Empowerment Programme.

 

The programme, which is also aimed at ultimately bridging the widening unemployment gap among the youth in the country, had its pilot phase launched on  Friday 14th June 2019, at the Jumia Experience Centre in Yaba, Lagos.

 

According to the Chief Executive Officer of Jumia Nigeria, Mrs. Juliet Anammah, when women are empowered, families are also empowered. She also noted that the empowerment programme aligns with Jumia’s mission of improving the everyday lives of Nigerians.

 

Mrs. Esther Olusanya, a full-time housewife and Mrs. Omoboanle Ajala, a local tailor in Agege suburb of Lagos, were among local women who attended the programme. The two nursing mothers described the initiative as an “excellent supplement for women looking to make extra income to support their families while helping others save time and save money on Jumia”.

L-R: Olukayode Kolawole, Head of PR & Communications, Jumia Nigeria; Mrs Esther Olusanya, a full-time housewife; Mrs Juliet Anammah, CEO, Jumia Nigeria; and Mrs Omobolanle Ajala, a local tailor in Agege; at the launch of the Jumia Women & Youth Empowerment programme held last Friday at the Jumia Experience Centre, Yaba, Lagos.

 

One of the facilitators of the programme, Jumia’s Head of Growth Marketing, Mr. Olusegun Martins, stated that “beyond empowering women, the programme has a long term goal of helping consumers understand how to benefit from online shopping, especially among rural dwellers”. He encouraged the participants to leverage the programme to support themselves.

About Jumia

Jumia is the leading pan-African e-commerce platform, present across 14 countries in Africa. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers while helping businesses grow as they use Jumia’s platform to better reach and serve consumers. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, which facilitates transactions among participants active on the Jumia platform in selected markets. On the marketplace, more than 80,000 sellers offer a broad range of goods and on-demand services. Jumia Logistics facilitates the delivery of goods in a convenient and reliable way, leveraging an extensive network of third-party logistics service providers, seamlessly integrated through the Jumia proprietary technology platform. JumiaPay offers a safe and easy solution to facilitate online transactions on the Jumia platform, with the intention of integrating additional financial services in the future.

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