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Jumia: Promoting Nigerian Economy through MSMEs Empowerment

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LASEMA

 

The role of micro, small and medium scale enterprises (MSMEs) in areas of promoting inclusive growth, increasing the country’s gross domestic product (GDP), creation of employment opportunities and wealth creation, the world over, can never be overemphasised. Their immense contributions to the growth of their micro and macroeconomics is the reason countries, developed and developing, highly regard their MSMEs sector.

 

According to the International Council for Small Business (ICSB), MSMEs make up over 90 percent of all firms and account for an average of 60 to 70 percent of total employment and 50 percent of Gross Domestic Product (GDP) of any economy. In Nigeria, however, according to the Nigerian Bureau of Statistics (NBS), the sector has over 37 million MSMEs and employs over 54 million skilled and unskilled labour while contributing about 54 percent to GDP of the country.

 

To underscore the importance of the role the sector plays towards the economic development of every country, almost all countries make special provisions to aid the growth of the sector. For example, while the Indian government created a separate ministry to cater to their needs, Nigeria established the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) to specifically promote the development of the MSME sector in Nigeria. The efforts of Nigerian government in boosting the sector, notwithstanding, the sector needs more facilitators if it would catch up with its counterparts in other developed and developing countries.

 

One company that stands out in complementing the efforts of the government in facilitating the growth of the MSMEs in the country is Jumia Nigeria, the leading pan-African e-commerce platform. The company, which started in 2012 in Lagos and currently has a presence across more than 11 African countries, has woven its operations and products to suit the peculiar needs, and also serve the interests of the MSMEs.

 

Being the leading online marketplace in Africa for a wide range of products, the company offers all manufacturers, distributors, and sellers, most of whom are MSMEs, a platform to sell their goods and services to their consumers. The company also offers logistics service, which enables the shipment and delivery of packages from sellers to consumers, and payment service, which facilitates transactions among participants active on Jamia’s platform in selected markets.

Also Read:  The Broken Woman: Unappreciated Sacrifice By Blossom Obi

 

Jumia Nigeria alone has over 15,000 active sellers, about 80 percent of whom are MSMEs, offering a wide range of goods including smartphones, consumer electronics, fashion and apparel, home and living, consumer packaged goods, beauty, and perfumes, etc. It also provides consumers with easy access to a number of services, such as restaurant food delivery, airtime recharge, etc. The Jumia platform saves each of these MSMEs the cost of marketing, renting and operating physical stores, thereby increasing their profitability and boosting their growth.

 

Only last year, the company launched the Jumia Mall, an online platform where any interested brands could reach their target audiences through advertisement and display of their products and services. This platform, with its wide reach, offers these brands, irrespective of their sizes, a much wider reach at a much-reduced price thereby reducing their cost of marketing and advertising. Many MSMEs, and even some Fortune 500 companies are taking advantage of the platform to reach their current and prospective consumers.

 

On the logistics aspect of its business, Jumia, not only uses its own vehicles but also third-party logistics companies to deliver merchandise from the sellers to the consumers. Apart from satisfying its numerous customers, Jumia has facilitated the growth of the logistics business in Nigeria by offering ready businesses, through patronage, to these third-party logistics services providers, who are mostly MSMEs. The company has over 100 local logistics services providers on its integrated network. It recently incorporated Gokada, one of the motorcycle hailing companies whose operations were recently restricted in Lagos State, saving the company from imminent collapse as a result of the regulatory restriction.

Also Read:  JUMIA brings e-commerce to the next level in Ivory Coast with its marketplace platform

 

The company also has a payment service, JumiaPay, designed to offer a safe, fast and easy solution to online payments on its platform. The service which is available in six countries – Nigeria, Egypt, Ivory Coast, Ghana, Morocco, and Kenya – has been expanded beyond the physical goods marketplace to also include the purchase of the company’s on-demand services such as restaurant food delivery, and airtime recharge.

 

JumiaPay offers convenience to all the parties for every transaction – customers, sellers, financial institutions etc. Prior to the launch of the service in 2016, Jumia users had to use other payment platforms to make payments for purchased items. This state of affairs was fraught with issues, especially when transactions are not completed. It, then, took days to weeks to get a refund when, for example, an item you ordered for wasn’t delivered or is damaged, or doesn’t match website description etc. Jumia works with banks to provide a more secure option of payments where you get reimbursed instantly if anything goes wrong with your order. It also ensures prompt payment to the sellers once the transaction is completed.

 

On job creation, few private companies have impacted on the Nigerian economy as Jumia. They have promoted entrepreneurship by reducing the hassles that come with marketing and logistics. By offering these at reduced prices, Jumia has emboldened many prospective entrepreneurs to take up the challenge of entrepreneurship thus, not only employing themselves but also employing many other people.

 

Jumia has shown that the nation’s economic growth could be facilitated by private corporate concerns through the building of ecosystems that could empower MSMEs in every aspect of their businesses. Jumia deliberately built its ecosystem this way and it is working out, not only for the company but for the country at large.

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UBA Rewards 100 more Customers with N100,000 each in Fresh Bumper Draw

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Rewards

Pan African Financial institution, United Bank for Africa (UBA) Plc has rewarded another set of 100 loyal customers with a total of N10m in the UBA Bumper account draw. The 100 customers won N100,000 each in this month’s edition of the draw which began in January 2020.

The virtual and transparent draw which was held at the UBA Head Office in Lagos on Wednesday, was transmitted live via the Facebook platform in strict compliance with social distancing rules as directed by the Federal and Lagos State Government.

Just like the previous draw held in May, lucky winners, who were contacted via their mobile phone numbers were overjoyed as they emerged the latest winners of N100,000 each. While expressing gratitude to the bank, they said the winnings will go a long way in meeting their pressing needs especially in these trying times, when the Covid-19 pandemic has made most businesses vulnerable.

UBA’s Group Head, Consumer and Retail Banking, Jude Anele, who congratulated the lucky winners, said they were rewarded for their loyalty to the bank. He also noted that the bank is dedicated to supporting customers and remains passionate about their success and overall growth.

He said, “I will like to reiterate that UBA is always happy to reward and support customers. There is no better time to give back and delight customers than this challenging economic period where people need all the support they can get to make life more meaningful. With this in mind we decided to prioritize them as we always like to do at UBA by giving them ample reason to be joyful.

Continuing, Anele said, “Our key objective is to encourage our customers save regularly. We are here to support them likewise encourage them save  and ultimately grow as well, because  we are aware that they are invaluable to all that we do”.

UBA’s Group Head Marketing & Customer Experience, Michelle Nwoga, who explained that the main purpose of the UBA Bumper Account is to ensure that Nigerians fully embrace the savings culture; noted that the monthly, quarterly and targeted draws will also go a long way to assist customers through these turbulent times, by providing them with funds that will help ease the difficulties occasioned by the pandemic.

Explaining the modalities for the draw, Nwoga said that all new and existing customers need do to qualify for the draw is to ensure that they have a minimum deposit of N5,000 in their UBA Bumper Account. Current UBA customers are to dial *919*20*1# to migrate to the UBA Bumper Account whilst potential customers should dial *919*20# if interested in opening a UBA Bumper Account.

She also added that for the bumper account a monthly shopping allowance of N100,000 for a year is also up for grabs. “No fewer than five account holders will get a whopping N2 million each across all participating regions every quarter.

Speaking  further, Nwoga disclosed that UBA is constantly working on best ways to serve the interest of customers by making their lives easier, “This is why as a bank, we continue to invest in cutting edge technology that guarantees ease as is evident in our recent mobile app upgrade which offers a more interactive, user friendly interface that makes available a myriad of opportunities from the comfort of customers’ homes,” Nwoga stated.

She  explained that the new mobile app will now prompt users to use their device enabled biometrics, adding that the menu has been reduced and divided into sub-menus to enable users view Transaction History, Net worth, Trends amongst others at a glance.

“One other key feature of the app, worthy of mention is that it includes the live chat option, where users can communicate on the go with dedicated staff trained to assist with any enquires and challenges; biller validation; as well as group transfer – a new menu where users can create groups, save members and transfer funds to up to 100 members on the group. You can be assured that UBA never relents in guaranteeing premium customer satisfaction”, she said.

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Also Read:  The Tony Elumelu Foundation Announces New Chief Executive ***Pioneer CEO, Wiebe Boer becomes Director of Strategy at Heirs Holdings
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Doubble.Ng Offers Investors 100% Investment Income, Safety

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Doubble.Ng

 

 

Sterling Bank Plc, Nigeria’s leading commercial bank, has offered a safe option for investments in its Doubble.Ng product to discerning investors seeking double-digit investment income and safety in this period of heightened market volatility and unpredictable macro-economic environment.

 

Doubble.Ng is an investment product which is denominated in Naira and Dollar with short and long-term options.

 

According to Adekunle Feyisitan, the Product Manager, Sterling Bank, Doubble.Ng was designed to address the concerns of individuals who are looking to accumulate savings and regular investment income over a specific timeline to plan for future business or lifestyle needs.

 

He listed benefits of the product options to include guaranteed income stream and growth for a fixed period of time, safety from market volatility, ability to access loan facilities against balance and opportunity to transfer the annuity to a spouse or any other named beneficiary.

 

Feyisitan said, “With Doubble.Ng, a customer can choose to invest either a lump sum in one contribution or in smaller monthly contributions, which could be for the duration of 12 to 120 months with all pay-outs remitted either monthly or as a lump sum once target is achieved to named beneficiaries.

Also Read:  Jumia announces actions to support Governments’ fight against COVID-19 in Africa

 

“It empowers individuals to plan towards future consistent cash outflows such as payment for children’s further education, mortgages or funds for business start-up. Doubble.Ng is actually the perfect investment vehicle for those planning to transition from paid employment to owner-businesses and need to plan the cash flow in the business growth years”.

 

The product manager added that Doubble.Ng target option allows the beneficiary to set target saving and interest income in Naira or Dollar over a specified period while additional voluntary contributions can be made into the investment account apart from the regular contributions based on the initial set date because an investor is at liberty to take up multiple plans.

 

He assured customers of efficient and prompt service delivery and urged those in active employment as well as entrepreneurs to take advantage of the high-income growth product to maximise returns on investment at this volatile and uncertain time.

 

The product offers four variants to discerning investors, including 3, 5 and 10 year plans as well as short-term target investments.

Also Read:  “Our mission is to use technology and the internet to connect people”- Jumia CEO

 

With a 3-year contract plan during which the investor makes monthly contributions for the first three years, Sterling Bank will pay out the invested amount plus returns to the beneficiary every month for the following three years. It has returns on investment of 125 percent.

 

In the 10-year contract plan whereby an investor makes monthly contribution for the first five years while Sterling Bank will pay out the invested amount plus returns on the investment every month to the beneficiary for the next five years with returns on investment of 150 percent.

 

The Doubble 10 investment option is a 15-year contract plan during which an investor makes monthly contributions for the first five years and Sterling pays out invested funds plus returns on investment to the beneficiary every month for the next 10 years with a 100 percent returns on investment.

 

The novel product, which provides fixed rates of return for a fixed period of time, can be conveniently accessed via the OneBank mobile app or Doubble.Ng website from anywhere in the world by investors.

 

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Over 60 frontline workers benefit from Health Workers Fund

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Doubble.Ng

The N1 billion Health Workers Fund set up to support frontline health workers combating the COVID-19 pandemic has supported more than 60 frontline health workers since it launched in March.

Dr. Olaokun Soyinka, Chairman, Governance Board of the Fund, disclosed this in a statement issued in Lagos over the weekend. The seasoned public health expert and former Commissioner of Health in Ogun State said almost N59 million has been donated to the Health Workers’ Fund by public spirited corporate organisations and individuals.

“We are very proud of our strides so far, and are excited by the opportunity to provide succor to frontline health workers in the country. More than 60 health care workers from different parts of the country have been paid tokens in appreciation of their service at this critical time. We want them to be motivated when they walk into COVID-19 Isolation centres because some of their basic needs are sorted.

Also Read:  “Our mission is to use technology and the internet to connect people”- Jumia CEO

“With the rising cases of infections daily, we urge Nigerians at home and in the Diaspora to donate now in support of frontline health workers wherever they are in the country. They are doing whatever it takes to protect us. We can all play a part in empowering and motivating to function effectively on the job”, Dr Olaokun Soyinka appeals.

Also Read:  JUMIA brings e-commerce to the next level in Ivory Coast with its marketplace platform

He called on public-spirited Nigerians to contribute their quota by visiting www.giving.ng/covid19 to make donations. Leading the donor’s chart, Sterling Bank Plc, Nigeria’s leading commercial bank, supported the N1 billion Health Workers’ Fund with N25 million.


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