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How Use Technology to Pull Ahead of Your Competition

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Competition everywhere is in every business no matter what you do or how you do it. This is because the business space or enclave is big enough to accommodate everyone. It might be products, it could be services, it could be a combination of both, but the competition will certainly be there.

So, no matter the competition, technology help be ahead of your competition. We share some of the ways you can deploy technology to get ahead.

Social Media

When you think of social media you probably initially think of your friends and family, or memes to be shared and petitions to sign. However, you can also utilise social media successfully for your business; it can be the perfect way to showcase what you can do and what you have to offer to hundreds or even thousands (or more) of people. When you sign up for either: Facebook, Twitter and Instagram. You can create posts that show exactly what your business is all about, and why people should buy from you.

Website

Simply using a social media account is not enough if you want to get ahead of the competition; it should be part of your marketing strategy, not your entire strategy itself. A website will also be required if you want to beat your competitors. A website promotes trust, showing that you intend to be a long-term business, investing in your products, your customers, and your future. It will also help you to develop your brand. This will help people choose you rather than someone else. A website also allows you to sell even when you aren’t physically at your desk, or even awake.

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SEO

SEO (Search Engine Optimization) is important if you really want to get ahead of the competition. You don’t have to know exactly how it works or be at ease with knowing all about algorithms and computer programming, but you should understand the basic principles of SEO and use it to your advantage wherever possible. There are many different aspects to SEO and you will need to do some thorough research or use a third party to help you, but some of the pointers you can implement yourself include keywords and phrases. You can use these important keywords within your website content, especially your blog.

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Online Ads

Ads on Google, Facebook, Twitter and Instagram are making tons of dollars from online advertising. This is because so many businesses are taking advantage of online advertising to push their products to billions across the world that are on these platforms.

Create Surveys

Finding out what your customers really think about what you are doing, and discovering if there is any other way you can improve how you serve them is crucial if you want to grow and be successful, and it is yet another way that you can get ahead of the competition; knowing where your strengths and weaknesses lie means you can work on them to become the very best. You can use tech to send out specially designed surveys to your customers who have opted into your mailing list, asking them to complete the form to give you some ideas on how to improve.

 

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Business

How to Protect Your Debit Card From Fraud

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Debit card fraud is increasing on a daily basis because it is one of the easiest ways to get your hands on cash and at the same pay for online transactions.

The National Bureau of Statistics (NBS) said Automated Teller Machine from selected banks across the country recorded transactions valued at N39.15 trillion in the fourth quarter of 2018.

It said that the N39.15 trillion was derived from 616,528,697 transactions recorded as data on “Electronic Payment Channels in the Nigeria Banking Sector” during the period.

Regardless of this seamlessness and due to increased dependence on debit cards, you have to be circumspect as there are online and offline thieves desperately wanting to steal your information.

They will have unauthorised access to your account if you are careless and you will lose your hard-earned money.

With this understanding, here are ways to protect your debit card from fraud.

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Be careful when you use your debit card online

Many pay for their online transactions with their debit cards. However, before you punch in the numbers on your card and make a payment, ensure that the website is safe and secure. If you suspect anything, simply do not use your card. If what you are buying is important, contact the customer service team of the platform you are buying from.

Use ATM at a bank’s premises

Today, you will find ATMs at different locations that are not at the bank’s premises. For whatever reason, you should not use such an ATM. It is advisable to visit the one at the bank. In case of anything, you can easily walk into the banking hall to resolve any issues or lay a complaint.

Protect Your PIN

The way you handle your Personal Identity Number (PIN) can go a long way in determining the degree of your account security. Whenever you perform a transaction, guard your debit card PIN jealously as exposure can be fatal. Be warned.

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Check your card activities regularly

No matter how thorough and protective you are with your debit card and your PIN, you should always check your account activities. There is a tendency for you not to check because nothing has happened to your card. Be proactive and always check your account activities.

Report suspicious activities to your bank

If you notice any suspicious activities with your account or card, do not hesitate to report to your bank as soon as possible. You can reach your bank by calling them, sending them a direct message on social media and chatting them live on their website.

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Tech

Jumia to host Andre Iguodala – NBA star, Jumia board member, investor in Facebook, Tesla and Twitter

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Jumia is bringing a member of its Board who is also an American BasketBall Player and Silicon Valley Investor – Andre Iguodala to Nigeria for an interactive session with techpreneurs on September 11th, 2019. The event will be hosted by Techpoint.

 

The session is themed: “Moving from Zero to Growth.” The aim is to address issues around funding and investment for local startups.

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Leading the session is Andre Iguodala, Jumia board member, NBA star, Silicon Valley investor with investment in Facebook, Twitter and Tesla.

 

Andre will be sharing experience on how he has built his personal portfolio as an investor and further give insights on how local founders can position their business for growth.

 

Who can attend?

 

The interactive session with Andre Iguodala is particularly open to founders, local investors, hub owners and accelerators.

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Although the event is free to attend, Jumia and Techpoint would however be largely involved in selecting those who can attend.

 

Venue of the event will be communicated to shortlisted applicants.

 

Applicants should follow this link to register

 

Time: 12 noon

 

Date: September 11, 2019

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Jumia Women Rally Support For New Mothers

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 To commemorate this year’s Pan-African Women’s Day and in line with the global theme which addresses maternal and neonatal mortality in Africa, the female staff of Jumia Nigeria have rallied support for new mothers and other patients who couldn’t meet the discharge requirement as a result of unpaid medical bills at the Ikorodu general hospital by helping them to offset their outstanding bills.

As a result, the patients have now been discharged and equipped with financial support to cater for the new babies. The contributions were channeled through the ‘Visit A Hospital Today’ non governmental organisation (NGO) in Lagos.

The African Women’s Day, created by the African Union is commemorated on July 31st of every year to advocate for quality maternity services for disadvantaged women who continue to die needlessly in underserved communities, and to curb poor quality of health services, poor accessibility and weak referral systems for African women.

Jumia’s public relations and communications manager, Mr Olukayode Kolawole who described the financial intervention on behalf of the new mothers as kind and thoughtful, said: “when I heard about the plight of these new mothers and other patients who couldn’t meet the hospital discharge requirement because of their outstanding medical bills, I sought for support from our female staff, especially those who are mothers to contribute towards raising the sum. This collective effort towards helping other women in need through their financial resources reached far beyond what we set out to raise. Now, these women have been discharged and the babies are receiving the needed motherly affection.”

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Founder of Visit-A-Hospital NGO, Miss Aderonke Rene Ahmed said hundreds of new mothers and women are always stuck in most hospitals because of lack of funds to pay for their medical bills. “Every week, we’re always in different hospitals providing financial support for these patients. We thank the wonderful women at Jumia Nigeria for sponsoring this month’s hospital visit.” Until now, these new mothers had been stuck at the general hospital with their babies for a few weeks because they couldn’t pay their medical bills. “Jumia’s intervention provided succor for them in the nick of time,”she added.

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About Jumia Group

Jumia is the leading pan-African e-commerce platform, present across 14 countries in Africa. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers while helping businesses grow as they use Jumia’s platform to better reach and serve consumers.

The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, which facilitates transactions among participants active on the Jumia platform in selected markets. On the marketplace, more than 80,000 sellers offer a broad range of goods and on-demand services.

Jumia Logistics facilitates the delivery of goods in a convenient and reliable way, leveraging an extensive network of third-party logistics service providers, seamlessly integrated through the Jumia proprietary technology platform.

JumiaPay offers a safe and easy solution to facilitate online transactions on the Jumia platform, with the intention of integrating additional financial services in the future.

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