Ace video director, Paul Gambit, has discouraged up and coming artistes from shooting expensive videos.
Confirming the disparity in funds available to both A-list acts and up and coming singers, the director who is known to have shot videos for most of Nigeria’s singing talents advised young artistes to learn to crawl before walking.
“You can shoot a good enough video, you don’t need so much, just be contented with what you have now. There is time to improve. That you have one song does not mean that it is the only single you are going to release; you can keep growing. When you look at the videos year after, it allows you to say that is where I am coming.
“As a baby, you crawl first, and then you learn to stand before you walk. So, what I have found out is that a lot of people want great stuff, but don’t have the budget to get those jobs done. So, what I usually advise most people is to try and agree on a simple concept, don’t try to make a video to compete with someone that is already up there or someone that is part of a big organisation. You need to understand that, and know your level.”
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