Expectations are high and excitement is mounting as Season 2 of one of Africa’s most-anticipated music television series, Coke Studio, kicks off with a music concert at the main auditorium of the Lagos State University (LASU) on August 29, 2014.
Some of the artistes lined up to perform at the concert include: Olamide ‘Baddo’, Flavour N’abania, Omawumi, Seyi Shay, Waje, Iyanya, Phyno, Chidinma, and Burna Boy.
Apart from Lagos State where the concerts will kick off, music fans will experience the Coke Studio thrill in nine other cities: Benin (UNIBEN); Port Harcourt (Rivers State University); Ibadan (University of Ibadan); Osun (University of Ife); Enugu (Enugu State University); Owerri (Federal University of Technology, Owerri); Abia (Abia State University); and Calabar (Cross Rivers State University).
Speaking on the rationale for engaging these artistes, the Brand Manager (Colas) at Coca-Cola Nigeria, Femi Ashipa said: “Our decision to feature these artistes was spurred by our consumers’ request. These artistes are currently among the rave-of-the-moment in the Nigerian entertainment industry.”
According to him, the contracted artistes will not only thrill the audience with their latest party songs, but will also perform with some aspiring artistes, who will be chosen from the audience. To qualify for this dream opportunity, an aspiring artiste is required to do a voice drop in a modern, well-equipped mobile studio set up on the Coke Studio tour bus at it moves around different locations in each city. The best voice drop will get a chance to perform alongside the star artistes during the concerts.
Ashipa said the concerts and the dream opportunity for aspiring music artistes are among the new elements that have been introduced in Coke Studio Season 2 to dial up the experience for Coke’s consumers and other music fans. In addition to the concerts, Coke Studio will also retain its original element – the recorded TV shows, which will be telecast beginning September 13, 2014 on AIT Network, MTV Base, HipTV, NIGEZIE, Sound City and Trace Urban TV. The show is made up of eight recorded 45-minute shows. Each episode will showcase unexpected fusions by various groups of artiste to create a unique sound. The show will also provide viewers with behind-the-scenes footage of the artistes’ interactions and experiences on the set.
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