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‘Voice To Fame’: How StarTimes Is Reinventing Local Content



Nkechi Blessing

Lukmon Akintola

The saturation of the Nigerian entertainment scene by contents with similar themes has seen a growing yearning for fresh and unique programs.

From movies to music videos and even reality shows, it is the same serving, as creatives continue to churn out similar contents.

The need for producers to think out of the box and come out with world-class ideas saw StarTimes and VSkit, a social media application debuting a one of a kind reality show, Voice To Fame.

Voice To Fame is a unique reality show, a kind that has never been seen before its debut.  Currently showing on leading digital pay-TV network, StarTimes on Sundays on Orisun TV, ST Yoruba and Area TV at 8: 00 PM with a late broadcast on ST Dadinkowa at 9: 00 PM, it is garnering what will eventually become fanatical followership.

Devoid of anything typical, Voice To Fame, a proudly Nigerian content which takes credit for being the first pidgin English dubbing competition features notable faces in the movie industry including leading actors Femi Adebayo, who is the host; Mide Martins, Charles Okocha popular as Igwe 2Pac, Nkechi Blessing and others.

Voice To Fame, which is a 13-episode show sees eight contestants competing against celebrities for a chance to win a grand prize of N2 million.

While the contest last, the competition will be hinged on the re-enactment of classic movies and TV plays, Rap battles and lip-sync taken from clips of movies and TV shows with a focus on vocal delivery and demonstrative facial expressions.

A program in a class of its own, the reality show which is inspired by the duo notions of dubbing and acting connect with Nigerian audiences via a wonderful audio-visual feast with the most creative acting.

Actor, Yakubu Mohammed

Blending the successes of the most successful reality shows ever, its add-on is leveraging on their shortcomings and improving on it. Voice To Fame boast of clean visuals, audio, a highly inclusive audience that decide who is evicted and who stays on the show; it is devoid of the desperation to win at all cost, as there is an existing feeling of love, understanding, and togetherness among the contestants.

An engaging show, it also bridges the gap established by contents tagged elitist, as it creates a platform for both semi-literate and illiterate audiences who feel a sense of belonging that Voice To Fame is their show through the language of communication, Pidgin English.

Debuting with contestants such as Flora, D Machine, Nkechi Blessing and Empress Jojo, the debut episode saw Flora as the first casualty of the show reducing the contestants to three and creating room for a celebrity entrance in Kannywood star, Yakubu Mohammed.

Flora’s eviction was followed by that of D Machine in the second episode. D Machine got evicted despite giving it his all. For Kannywood star, Mohammed, it was a case of escaping by the whiskers, having escaped eviction ahead of D Machine with just one vote. The third episode of the show which aired on Sunday, August 11, saw the introduction of Richy. Almost a physical replica of the evicted Flora, Richy gave the show her all dubbing her video and getting an ovation from the audience. However, it wasn’t enough to save her, as she was the contestant with the least vote, paving the way for her exit from the show.

A show where evicted contestants can return when voted back by the audience, Voice To Fame also allows winning big by downloading the VSkit application and contesting in the VSkit online short film contest where the film with the most likes stand the chance to win the latest Huawei phone, Huawei Y9 Prime 2019. For the contestants, the winning also continues as any with the highest number of vote stands a chance to win the StarTimes 55 inches television, hence the show remains engaging at all times.

Sponsored by VSkit, Viju Milk, Heritage Bank, and Opera News, the next couple of weeks will see Nigerians being treated to pure bliss via the Voice To Fame reality show available to all of the leading digital pay-TV network, StarTimes.

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