Singer and songwriter Johnny Drille has identified the low streaming value as the reason Nigerian artists don’t earn more from streaming.
The “Wait For Me” singer stated this while comparing the funds Nigerian artists earn from streams compared to the UK, and how such monies affect artists financially during an interview.
Speaking about the challenges of being an artist, Johnny Drille explained that musicians in Africa — especially Nigeria — don’t make much from streams because of the low streaming value.
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He noted that while one million streams from Nigeria may earn an artist around $300, the same number of streams from countries like the UK could bring in as much as $5,000.
He said:
“For an artist, it can be quite challenging early on. Streaming from Africa is not the best in terms of numbers. I hear that if your 1 million streams are from Nigeria, it’s probably like $300. But the same 1 million streams from the UK, for example, could be about $5,000.”
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Johnny Drille added that despite the struggle with streaming revenue, artists can make more money from live performances once their music starts gaining traction globally.
Johnny Drille and family
He encouraged upcoming artists to stay focused and committed, saying:
“It might be tough early on, but if you believe this is your path, just keep pushing. At some point, it will happen for you.”
Watch the interview Here
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