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Irresponsible Bank: APCON To Sanction Sterling Bank For Comparing Jesus Christ To Agege Bread

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For comparing ‘Jesus Christ’ to ‘Agege Bread’, the Advertiser Practitioner Council of Nigeria (APCON) has decided to sanction Sterling Bank.

Sterling Bank had put up an insensitive post during the 2022 Easter celebration, attracting unpalatable reactions from Christians on social media.

In celebrating Easter, the bank had shared a post with the quote, “Like Agege Bread, He Rose”. The post had compared the resurrection of Jesus Christ to the rise of Agege bread. The post was shared on the bank’s social media page and subscribers’ mail.

According to APCON, the advertisement which saw the bank being heavily criticised was neither submitted nor approved for exposure.

In a statement signed by the Chief Executive Officer of APCON, Dr. Olalekan Fadolapo, the council described the action of the bank as provocative, adding that it will ensure that it is sanctioned for its recklessness.

APCON Statement read:

The Advertising Practitioner Council of Nigeria (APCON) has observed with displeasure the insensitive and provocative Easter celebration advertisement by Sterling Bank Plc which compared to the resurrection of Christ with Agege Bread.

“The distasteful advertisement was neither submitted nor approved for exposure by the advertising standard panel (ASP), the statutory Panel charge with the responsibility of ensuring that advertisement conforms with the prevailing laws of the federation as well as the code of ethics of advertising in Nigeria.

“APCON will take necessary actions to ensure that sterling bank is sanctioned for the exposure of such offensive advertisement according to law and that no religious belief or faith is ridiculed or any blasphemous advertisement exposed in any guise.”

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