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How New NBC Policy Will Destroy PayTV In Nigeria- Jason Njoku




Jason Njoku, the co-founder and Chief Executive Officer (CEO) of iROKOtv has condemned a new policy by the Nigeria Broadcasting Commission (NBC).

The policy which seeks to make content exclusivity illegal has been frowned at by content creators and local broadcasters.

Analysing the impact the policy will have on PayTV in Nigeria, Njoku said that it will totally destroy PayTV in Nigeria if implemented.

He said compelling sub-licensing of content and regulating price is tantamount to effectively turning private enterprise into state property, adding that interference distorts markets.

Speaking via several tweets on Twitter, Njoku said: “Nigeria Broadcasting Commission (NBC) In making exclusivity illegal, compelling sub-licensing of content & regulating price, are effectively turning private enterprise into state property.  Interference Distorts Markets. If implemented this 100% destroys PayTV in Nigeria.”

The iRokotv boss further stated that the new policy will discourage independent production house to invest in local content.

Njoku wondered why there was no consultation with industry stakeholders before the policy was made, describing it as zero sense and ridiculous.

According to him, the idea of zero input style of policymaking is the reason Nigeria is stunted in everything.

“I invest billions Naira in content then I am compelled to share with everyone else as NBC sets the price Why? Dark forces or incompetence is at play here,” he tweeted.



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