Ifie Sekibo
In furtherance of its passion to continuously engage its customers, Heritage Bank has launched a new social interaction campaign aimed at igniting conversation and celebration of love during the globally celebrated Valentine Day and beyond.
The online campaign tagged #GreenHeartMovement is an invitation to Heritage Bank’s customers to expressively share their Green Love story in a compelling manner and win numerous gift items.
According to the Bank’s Group Head, eBanking, Mr. Tobe Nnadozie, “As a customer-centric bank that is tirelessly committed to being a profound part of the lives of our customers in many memorable ways, we recognize the importance of Valentine’s Day, which is why we have come up with the#GreenHeartMovement. The campaign which will give participants opportunities of winning numerous gift items is one of the many ways through which we engage our numerous customers and prospects, particularly the Youth segment market.”
Continuing, Mr. Nnadozie said “#GreenHeartMovement is a simple and engaging platform that requires the customers to state who their Green Heart is, and explain why he or she is so treasured. It is an invitation to our customers to show love in its most holistic expression, this season and beyond. In essence, it is because we care deeply about our audience that we are continually committed towards helping them create, preserve and transfer their wealth across generations”.
Rationalizing the choice of colour Green for a campaign that celebrates Love, Tobe justified it thus: “At Heritage Bank, we subscribe to a holistic definition of Love which transcends romance, to embody virtues such as harmony, tolerance, diplomacy, compromise, unity, sharing, giving, caring and appreciation. At Heritage Bank, these are some of the values that drive us internally, especially as we navigate through our merger and integration with Enterprise Bank. Against the backdrop of this broader definition of LOVE, there’s no limit to who can be celebrated and appreciated on the #GreenHeartMovement platform. The colour of romance is undoubtedly red, but the color of this network of value is green”.
The campaign which generated high pitch excitement amongst its customers online during the Valentine period is expected to be an annual activity with strategic slant towards contemporary issues of Love, Wealth Creation and Consumer Values.
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