The crude style of managing human resources which has always been the hallmark of Globacom has been brought to fore again.
The telecommunication company; has now fashioned out a way of turning its ambassadors into marketers.
First to be co-opted is top Nigerian artiste Waje and this is a fact.
The lady who was signed on along with several musicians as ambassadors for the Globacom brand on Thursday, December 5, took to the social media Instagram to prove that she is indeed a good representative of the telecommunication company when like a hawker selling Oranges she wrote the following words about a product of Globacom. She wrote, “share love this season, buy the N8k # GloBounty Gift pack, it has a Data Dongle & Huawei phone”.
If there is anybody who should get an award for the best celebrity marketer honestly it should be Waje!
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