Connect with us

Business

2020: E-COMMERCE TRENDS THAT WILL REDEFINE THE SECTOR

Published

on

e-Commerce

 

The future of e-commerce is both exhilarating and daunting for players in the sector, depending on how receptive they are to the dynamic nature of the sector. With the current outlook for 2020, the market is growing rapidly and there are changes that will help businesses grow while there are also new challenges that some businesses may possibly not keep up with.

However, despite these challenges, there are definitely opportunities to look out for. For instance, according to Statista, the global e-commerce retail revenues are projected to grow to $6.54 trillion by 2023 as against the 2019 worldwide e-commerce sales of $3.53 trillion. Players in the sector will profit from the various trends, which are potent to transform the e-commerce sector in Nigeria into a profit-making venture.

The rise and rise of mobile shopping

According to the 2019 Jumia Mobile Report, 85% of the Nigerian consumers on the platform shopped via their mobile devices that is via mobile web and the Jumia mobile App. This is rather unsurprising because at the end of 2018, there were over 5 billion unique mobile subscribers across the globe, and 60% of the connection was through mobile devices, according to GSMA, 2019. Internet users peaked at 3.6 billion. Locally, there were over 172 million Nigerians (87% penetration of the Nigerian population) who had access to mobile devices, whereas only 112 million Nigerians had access to the internet. While the number of mobile/smartphone users might have increased year-on-year, its penetration is still very insignificant. Internet connectivity and the availability of affordable smartphones continue to drive an increasing uptake of mobile shopping. The year 2020 will witness the entrance of new, affordable mobile devices and, the government’s efforts to expand the reach of the internet through the various mobile operators, will further drive increased mobile shopping.

Voice commerce will be on the rise

A 2017 data show that about 13% of U.S smart speaker owners say they make purchases by voice; the numbers are projected to grow to 55% by 2022 according to OC and C Strategy. In the U.K alone, the total spend on voice shopping has increased. However, in Nigeria Google trends show that the interest in voice commerce has not generated any substantial data but the number of people verbally describing the products they want to purchase rather than browsing about the product has increased, and this is becoming a trend. The fact that other countries are growing in this aspect is a major reason to latch on this. E-commerce players in Nigeria should look for ways to integrate voice commerce in their respective platforms.

E-commerce platforms doubling as an advertising platform for businesses

The number of unique visitors on most e-commerce platforms is enormously huge. Although, while not all of them visit the platforms to order an item, most of them use the prices listed on the platforms as a benchmark for validating price difference in offline stores. For instance, during the 2019 Black Friday, Jumia recorded over 100 million unique visitors and over one billion page views during the one month campaign. The increasing number of traffic being witnessed daily on e-commerce platforms presents a compelling case for monetizing this huge advantage. Many advertisers are seeking for innovative ways to reach their target audience, and leveraging e-commerce platforms with reach across the continent will deliver on such objective. Just recently, Jumia announced that its platform will now be available to businesses to advertise their products and services. In fact, according to the company’s CEO, Juliet Anammah, the advertising initiative is one of the strategic levers of growth for the company in 2020.

Therefore, e-commerce platforms are expected to play big in online advertising as it provides significant opportunity to grow core offerings and profitability. Alibaba has already become the market leader in digital advertising in China. Amazon is estimated to have generated huge ad revenue. Jumia is building a robust online advertising to help other businesses manage their ads, reach more buyers and increase sales.

Brick & Mortar stores will continue to shrink, as most of them will embrace online

It is important for retailers to keep in mind that the digital channels already play a role in consumers’ buying decision and thought process. A significant percentage of offline shoppers use their mobile devices in-store to look up products and read reviews. Customers research products online before making it into the actual store. Shopping online is far more convenient and quicker. There are more sales, no lines, and there is far more selection. Brick and mortar retail outlets will continue to shrink unless customers have very good reasons to visit a store in person.

More SMEs and big brands will leverage e-commerce to drive growth

As businesses expand beyond their local markets, both big, small and medium-size businesses are expected to leverage e-commerce for growth in 2020. Big and small businesses will increase the use of e-commerce to boost conversion, create a personalized customer experience, use data for deeper insights, cross-sell to existing customers and leverage discounts to increase sales.

Extension of logistics services to third party

Fast and on-time delivery of products to customers will continue to play a major role in e-commerce. However, to address infrastructure challenges such as logistics, large network of leased warehouses, pick up stations for customers and drop off points for merchants will form a trend in 2020. E-commerce platforms will extend their services to third parties in 2020 to address critical infrastructure issues. Technology, innovation, partnerships and collaboration will play a key role in addressing logistics challenges in order to stay competitive and profitable. Beyond delivering items purchased on its platforms, e-commerce giant like Jumia will open up its logistics services to the public. This is the first time that Jumia will be providing logistics and delivery services to people other than the shoppers on its platform.

Fintech will overtake Payment on Delivery

While most online shoppers in Nigeria still prefer payment on delivery, this is expected to reduce drastically by the end of 2020 because the rise of Fintech is changing the narrative. More and more online shoppers are starting to develop trust in online payment. A recent report by Jumia shows that this development will grow bigger in 2020. According to the Jumia Q3 Financial Report 2019, over 30% of the transactions on Jumia was done through JumiaPay, its payment platform. Over a year ago, payment on delivery was the preferred option for most consumers. This clearly is an indication that the trust issues around security and safety of consumers’ data and money are clearly disappearing gradually. According to predictions, the company’s payment platform might become its cash cow in years to come.

Share
Also Read:  Benny Peters declares - I am not part of the "Third Force"
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

FIRSTBANK TAKES ITS SMES BUSINESS CLINIC TO PORT-HARCOURT AND ABUJA

Published

on

SMES BUSINESS CLINIC

In recognition of the significant role SMEs play in achieving sustainable growth and development in the economy of the country, Nigeria’s premier and leading financial services provider, First Bank of Nigeria Limited would host SMEs in its 2020 second edition of the SME Business Clinic. The event themed “Building a sustainable Business” would be held on 25th and 27th February 2020 in Port-Harcourt and Abuja respectively.

 

SMEs are encouraged to take the FirstBank SME diagnostic tool by visiting https://smeconnect.firstbanknigeria.com/ in order to stand a chance to be amongst the participants that will be in the SME Business Clinic in Port-Harcourt and Abuja. The FirstBank SME diagnostic tool is designed for SMEs to check the health of their business, better understand it and drive profitability. The SME Clinic will feature one-on-one business advisory services, mentoring, networking opportunities and participants will also be acquainted with the requisite knowledge and business tools needed to drive efficiency in the day-to-day operations of their business.

 

Speaking on the event, Gbenga Shobo, the Deputy Managing Director, FirstBank, said “at FirstBank, we are proud of the giant strides we have taken over the years towards enhancing the SMEs for their businesses to thrive, have a fair play in the market and contribute to the Gross Domestic Product of the country. We remain the trusted financial partner of SMEs and reiterate our resolve to be known as the brand that enables their success; much the same way that we have for over 125 years enabling Nigerians and the economy at large”.

 

The coaches at the event are Seye Olurotimi, Lead Consult at Cedar Tribe Limited, an SME branding expert and business growth consultant with vast experience helping SMEs grow effective brands and Robert Yakubu, founder of the Instabiz Academy and the Business Mastery Program, a digital entrepreneur and business strategist empowering entrepreneurs, marketers and business professionals in Port-Harcourt and Abuja respectively.

Also Read:  INTERNET BUSINESS EXPERTS FROM USA AND UK SET TO STORM NIGERIA FOR SECOND INTERNET BUSINESS SUMMIT

 

The SME Clinic session is organized in partnership with SME Traction, a leading business coaching platform aimed at empowering SMEs to make informed choices about their businesses, thereby facilitating growth and bolstering their contribution to the development of the economy.

 

Expressing her delight on the impact the inaugural SME Clinic has had on her business, the CEO, Nibbles Plus More Ventures, Owoeye, Oluyomi, stated that “the first step I took after the SME business clinic was do a strategic road map for my business. Riding on the information I got from the business trend session on consumer landscape, I had a clearer understanding of who my target audience are and have included that in my business plan. The feedback we believe will help us identify untapped markets and problems in our industry, how to reach them and what value we can offer them”.

 

Like we were told at the clinic, progressing into the counter intuitive zone of the business model reinventing box is what brings about Innovation. Something must trigger innovation and not just our intuition. Hence, we have chosen research, she concluded.

 

About FirstBank

 

First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading banking services solutions provider in Nigeria for over 125 years.

 

With over 750 business locations and 44,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 15 million customers. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.

Also Read:  UBA Launches One-Stop E-Payment Portal

 

The Bank has been nimble at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such milestone in the country. FirstBank’s cashless transaction drive extends to having more than 8.5million people on its USSD banking service through the nationally renowned *894# banking service and over 3 million people on Firstmobile platform.

 

Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.

 

FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.

Share
Continue Reading

Business

ZENITH BANK REAFFIRMS MARKET LEADERSHIP AS PAT CROSSES N200BILLION MARK

Published

on

MARKET LEADERSHIP

In a clear show of its resilience and market leadership, Zenith Bank has announced an impressive result for the year ended December 31, 2019, with profit after tax (PAT) of N208.8 billion, achieving the feat as the first Nigerian Bank to cross the N200 billion mark.

 

According to the bank’s audited financial results for the 2019 financial year released in Lagos on Friday, profit after tax rose by 8% to N208.8 billion from the N193 billion recorded in the previous year.

 

The Group also recorded a growth in gross earnings of 5% rising to N662.3 billion from N630.3 billion reported in the previous year.  This growth was driven by the 29% increase in non-interest income from N179.9 billion in 2018 to N231.1 billion in 2019.  Fees on electronic products continues to grow significantly with a 108%  Year on Year (YoY) growth from N20.4 billion in 2018 to N42.5 billion in the current year.  This is a validation of the bank’s retail transformation strategy which continues to deliver impressive results.

 

Profit before tax also increased by 5% growing from N232 billion to N243 billion in the current year, arising from topline growth and continued focus on cost optimisation strategies. Cost-to-income ratio moderated from 49.3% to 48.8%.

Also Read:  UBA Launches One-Stop E-Payment Portal

 

The drive for cheaper retail deposits coupled with the low-interest yield environment helped reduce the cost of funding from 3.1% to 3.0%.  However, this also affected net interest margin which reduced from 8.9% to 8.2% in the current year due to re-pricing of interest-bearing assets.  Although returns on equity and assets held steady YoY at 23.8% and 3.4% respectively, the Group still delivered an improved Earnings per Share (EPS) which grew 8% from N6.15 to N6.65 in the current year.

 

The Group increased its share of the market as it secured increased customer deposits across the corporate and retail space as deposits grew by 15% to close at N4.26 trillion. Total assets also increased by 7% from N5.96 trillion to N6.35 trillion.  The Group created new viable risk assets as gross loans grew by 22% from N2.016 billion to N2.462 billion. This was executed prudently at a low cost of risk of 1.1% and a significant reduction in the non-performing loan ratio from 4.98% to 4.30%. Prudential ratios such as liquidity and capital adequacy ratios also remained above regulatory thresholds at 57.3% and 22.0% respectively.

Also Read:  GTBank Dominates CBN E-Payments Awards, Wins 8 out of 12 Banking Honours

 

In 2020, the Group remains strategically positioned to capture the opportunities in the corporate and retail segments, while efficiently managing costs and expanding further its retail franchise employing digital assets and innovation.

 

Consistent with this superlative performance and in recognition of its track record of excellent performance, Zenith Bank was voted as the Best Commercial Bank in Nigeria 2019 by the World Finance and the Most Valuable Banking Brand in Nigeria 2019 by The Banker. The Bank was also recognized as Bank of the Year and Best Bank in Retail Banking at the 2019 BusinessDay Banks and Other Financial Institutions (BOFI) Awards, and was ranked as the Best Digital Bank in Nigeria 2019 by Agusto & Co. Most recently, the Bank emerged as the Bank of the Decade (People’s Choice) at the Thisday Awards 2020.

 

 

Share
Continue Reading

Business

Masscom Global Congratulates SBI Media on 9Mobile Account Win

Published

on

Masscom Global

Masscom Global Network, the largest international media intelligence network for emerging markets across sub-Saharan Africa, the Middle East, and Eastern Europe has congratulated SBI Media on its appointment as 9Mobile’s media agency.

The leading media intelligence which has widespread presence in over 120 countries of the world and preferential access to more than 5000 media globally while speaking through its Group’s Global Chief Executive Officer (CEO), Mr. Prathish Cherian, expressed delight at the laudable achievement by SBI media adding that, the organization has no doubt that SBI will deliver world-class media services to its newest client, 9mobile.

Also Read:  UBA Launches One-Stop E-Payment Portal

Mr. Cherian in his words said “We are happy to finally congratulate you on your well-deserved appointment as the media agency for Nigeria’s vibrant and innovative mobile network, 9mobile.

“Your appointment is a confirmation to your unrivalled teamwork, capability and competence as one of Africa’s strongest media agency brands as well as the strength of the Masscom Global Network, the fastest-growing media network in the emerging markets”

“As a strategic partner, the Masscom Global Network looks forward to working with SBI’s local team in developing and executing innovative ideas to push forward the 9mbile brand in highly competitive mobile telecommunication markets latching our global platform of people, technology and processes”

Also Read:  CBN Approves Thomas A. Etuh as Chairman of Unity Bank Plc ***Aminu Babangida as Vice Chairman

“We are optimistic that 9mobile will gain more from this partnership and we will be in sync with the SBI Media Group team to take the brand to greater heights together” he concluded.

SBI Media is Masscom Global’s strategic partner in West African, a partnership that was formed in January 2018 to deliver innovative media services to its Nigerian c

Share
Continue Reading

Facebook

Trending

Copyright © 2019, February13 Media