Music
Now Muzik Boss, Efe Omorogbe Celebrates 50 Years

Efe Omorogbe is one of the most recurrent names in the Nigerian music industry.
He is hugely respected for his accomplishments on several fronts including Now Muzik, one of Nigeria’s most successful music management and record label company.
It is on record that the platform has managed some of Nigeria’s biggest music brands including Timi Dakolo, Sunny Nneji, Tunde & Wunmi Obe (T.W.O) and 2Baba Idibia.
Under Now Muzik, Tubaba’s illustrious career, took a different form launching both Omorogbe, Now Muzik and the artiste on the platform to another level.
Having worked for more than two decades, the music entrepreneur is inching closer to his golden jubilee, as friends and associates have concluded plans to celebrate the milestone.
As part of the celebration of the golden jubilee, the creative entrepreneur will launch a new project, ‘Connaisseur Cruise’ and a documentary, ‘A Walk With The King’, a chronicle of his work behind the scenes with 2Baba will also be released.
Omorogbe’s accomplishment include being the co-founder, Hypertek Digital/960 Music Group and founder, Buckwyld Media Network, a creative and production solutions Company. He is also Associate Co-producer, All Africa Music Awards (AFRIMA).
His work in partnership with key industry leaders birthed the Copyright Society of Nigeria (COSON) in 2010 and Omorogbe has served on the board as director for many years. He also served on the Nigerian COVID-19 Creative Industry Committee.
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