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Home » Business » Singapore Government Invites Jumia CEO to Speak on Digital Economy & Consumerism in Africa
Jumia CEO Juliet Anammah

Singapore Government Invites Jumia CEO to Speak on Digital Economy & Consumerism in Africa

The government of Singapore, through Enterprise Singapore has invited the chief executive officer of Jumia Nigeria, Mrs Juliet Anammah to join other respected business leaders across Africa and Asia to lead discussions around digital economy, business financing, and consumerism. Entreprise Singapore is the country’s agency vested with the responsibility of championing enterprise development and organising the 2018 Africa Business Forum (ASBF)  slated to hold on August 28th & 29th, 2018 in Singapore.


With ongoing business technology growth to be discussed during the Business Forum, ASBF offers a premier platform for promoting business exchange and thought leadership between Africa and Asia. The forum has brought together over 2,000 business and government leaders from 30 countries to develop opportunities and partnerships between these two dynamic regions.


Jumia Nigeria’s CEO, Mrs Juliet Anammah will be joining on ASBF 2018’s 1st panel session alongside, Haresh Aswani of Tolaram Group; Pieter Cilellers of Tana Africa Capital; Edward Kieswetter of GEMSAfrica Ltd.; and Tauriq Brown of South Africa Thai Chamber of Commerce, to discuss the topic, “Consumerism: Capturing Africa’s Rising Consumption.”

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During the panel session, Anammah will provide data-driven insights on the factors influencing consumers/customers’ choices, buying behaviour, other factors driving and shaping their needs and how organisations with variety of products/services can use these data to leap into Africa to conduct successful transactions in the continent. She will draw insights from Jumia’s operations across 15 African markets, with much focus on Nigeria, being the most populous country in the Africa, and Jumia’s biggest market.


Anammah will also feature on the 2nd panel discussing: “Digital Economy: Entering the Digitalization Race in Africa,” alongside Eric Barbier of TransferTo; Kamal Bhattacharya of Safaricom Ltd.; Pardon Makumbe of CRE Venture Capital; and Kariuki Nagri of Standard Chartered Bank.

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ASBF 2018 will address critical issues and identify opportunities in key sectors, including real estate, oil and gas, digital economy and manufacturing. The forum will also address the important question of financing when doing business in Africa.



About Jumia

Jumia is building tomorrow’s African e-commerce infrastructure with online and mobile world-class marketplaces, providing affordable and convenient services to consumers and helping them fulfill their everyday needs. Jumia’s mission is to transform and improve people’s lives – thanks to technology.

Through its different platforms and services namely Jumia eCommerce, Jumia Travel, Jumia Food, Jumia House, Jumia Deals, Jumia Jobs, Jumia Pay, Jumia One and Jumia Services, the company is fostering the digital shift of the entire African economy. Jumia is supporting the growth of African companies and expanding their horizons. More than 50,000 local African companies and individuals do business on Jumia.


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