The stage is now set for the epic dance battle that will showcase Nigeria’s best dancing families as the curtains fall on the Maltina Dance All (MDA) family reality television show season seven. The winning dance family will drive home a brand new car in addition to a cash prize of N6 million while the first and second runners up will take home N1million and N500, 000 respectively.
The MDA is sponsored by Maltina, a premium non-alcoholic malt brand from the stable of Nigerian Breweries Plc and the nation’s number one malt drink. After a rigorous and intensive competition process spanning more than a month, five families; the Ebute, Briggs, Ibrahim, Enweribe and Ikumoinein families qualified for the grand finale taking place live at Eko Hotel and Suites on Saturday September 21, 2013.
The race started on September 1, 2013 with ten families in the picture; however, five families were unable to survive the unique introduction of dance styles from the 1960s to date hence the title, “The Evolution” of dance. The five families that made it to the final stage of the exciting family dance reality show convinced the judges that they are capable of being among the last families that would compete for the prizes.It was an emotional night at the first eviction showdown as two families – Dosa and Clement families – became the first two families to be evicted from the show. The show, which started airing on September 1, 2013, opened with dance performances from the 60s-70s and 80s-90s. After the first dance performance from the 60s-70s the Dosa and Clement families were put up for possible eviction. The Asiyefia and Ebute families later joined them for possible eviction after the 80s-90s dance performance.
As is the custom in the Maltina Academy, the four families had to perform the two dances from the 60s-70s and 80s-90s in order to put their acts together and convince the judges that they have the capacity of going the extra mile. The eviction showdown started with the Ebute family dancing to the 1978 song
Le Freak by Chic; then the Asiyefia performed the 1979 song
Ring my bell by Anita Ward; the Clement family did the 1978 song
I will survive by Gloria Gaynor and the Dosa family ended the first part of the show with the 1977 hit song
Staying Alive by the Bee Gees.
At the second eviction showdown which featured
Our Own dance performance – a dance style that incorporate Nigerian unique dance styles like Alanta, Azonto, Etighi etc – and
Wazobia dance styles, the Asiyefia and Enweribe families were put up for possible eviction. The Ekado and Ebute families joined the two families for possible eviction after the
Wazobia performance. In the battle to remain in the academy, the four families had to perform the two dance styles to prove to the judges that they still have what it takes to remain in the academy.
The
Wazobia dance performance – a dance style that incorporate Nigerian’s indigenous dances – started with the Enweribe family dancing to the
Sato dance from Badagry, Lagos State; the Ekado family performed the
Uyai dance from Akwa-Ibom while the Ebute and Asiyefia families performed the
Sharo dance from Sokoto, Sokoto State.
The judges were impressed with the hard work and effort each family made by fine tuning their various dance routines to prove that they wanted to retain their stay in the Academy. However, one family had to be evicted and after much deliberation the Asiyefia family was asked to leave.
During the third and final eviction showdown, the Ekado and Ebenezer families were evicted in an emotion laden episode which witnessed some of the best and determined dances the show has ever seen. But the judges had to make the decision because there are only five slots for the grand finale. As it stands, the Ebute, Briggs, Ibrahim, Enweribe and Ikumoinein families would battle for the crown of Nigeria’s number one dance family today.
Speaking on the show, Mrs Ngozi Nkwoji, Senior Brand Manager, Maltina stated that building any brand is a very long journey, “We are glad with where we are with Maltina today. We are very excited about the seventh season of MDA, seven years is a long time for a show to still be relevant and we’re very glad Maltina through MDA continues to bring the brand experience of sharing happiness and fun to the consumer.
We put a lot of work into it and every year there is something bigger and better. What we are doing with Maltina Dance All is to ‘share happiness’ and to also create more emotional connection with consumers because families and dance are two winning components in the Nigerian environment. Maltina is continuously nourishing millions of Nigerians. It’s still the most fortified malt drink in the market. It’s also the biggest malt brand in the market. For this year 2013, we already have MDA seven ‘The Evolution’; we also shared happiness this year at the Lagos Carnival. We have a couple of surprises for our consumers as the year goes by”
The MDA which is the foremost experiential and sponsorship platform of the Maltina brand is renowned for “sharing happiness,” promoting and enhancing family values and bonding between different families from different cultures across the country.
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