Better times are here again as the songster with impeccable candor and matchless creativity returns to the studio to wow his legion of fans like never before. It is a fact that one of Nigeria’s most successful career musicians, Joshua Martins Okechukwu popularly known as J-Martins, effortlessly enjoys admiration of a crowd of fans around Africa, thanks to his talents.
The United Nations Youth Ambassador, J. Martins, is by no mean feat a songwriter, singer and producer. His many songs, most of which are evergreen from Fine Fine Love, Oyoyo, Good or Bad and even the last single, Good Life, a pan-African number to rivet and motivate the black man for the umpteenth time, gets rave review by pundits. The song ushered his fans into a new year with a fresh outlook and approach to quality living.
On the heels of the success of Good Life, the singer has returned to the studio to make good music. Speaking to The Octopus, he said: “I’m grateful to God that Good Life came, starting the year on a good note, that’s pretty much cool. I’m grateful to my fans for showing me love and support. First, good life was not a Nigerian song, if you really notice what we know Nigerian songs to be. But my fans also embraced it and gave their support as they’ve always done. But we have to return to the studio to work. For all my Francophone friends, I’m delighted to announce to them that, by popular demand, there’s a song, Touchin Body, a highly comic song, coming from me with DJ Arafat. And there’s another song from my last album, which is called Nkoli. Many people showed a lot of interest in the song when it was dropped. Now, there’s a remix of the song. But we’ll be releasing the audio first”.
The latest works from J. Martin’s creative factory offers a beautiful split; a mid tempo hip hop number, Touchin Body is relatively a club banger and Nkoli remix, a love song which features MI, Phyno, and comic merchant Basket Mouth.
Furthering his age-long resolve to always churn out crisp contents, J. Martins is also raising the bar by dragging to the studio, Basket Mouth, an effort that naturally leaves his fans guessing what role a comedian plays in a mesmeric audio outing like Nkoli.
“For now, no albums, we’re just making good music all the way, that’s the best service I can render to everyone who believes in my artistry”, he boasted. Nkoli is rendered in smooth and soothing Igbo lyrics but with conjecture of mesmeric raps from two of industry’s front-liners.
For fans of hip hop music, Touchin Body takes you swiftly on a memory lane of emotions and psyche. J. Martins realises the indispensable place of timing in his craft and it explains why he’s not on the bandwagon to reel out songs and watch his fortune grow astronomically. His respect for art is legendary. But he won’t stray or allow people interest wane concerning his proficiency. “I cannot afford to keep my fans at bay, so we have decided to drop these single this month.”
A lover of African sceneries in his choice of location for video shoot, whether or not he’s toeing the old lane, he explains; “Two audios are coming out this month, a video will follow in June. Of course, we will shoot part of the video in Lagos and we’re also going to shoot in the United States, Los Angeles precisely. We will be traversing Dubai, we have Paris and South Africa lined up as our choice locations this time around. But these choices largely depend on the shots I want to see in the video and what I want my fans to watch.”
Not oblivious of the new dimensions music and entertainment is facing, J. Martins believes that the tempo being decided by some young songsters in the industry is no threat, he urges; “I understand the new waves, but let these young singers also have good characters and they can outstay those of us who’d been there before them. As for how the new crop of acts are raising the bar, that’s perfect for the business of music and entertainment. It keeps everyone on his toes with comparative advantage. It’s not a competition like some people may think, it just tells you that from time to time, you must make efforts to beat your best and flow with the right things time and chance call for before you and your craft become antiquated.”
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