‘From Abu Dhabi to the World’ – Airline celebrates capital’s new architectural wonder
Hundreds of visitors from around the world, attending yesterday’s official public opening celebrations of the Louvre Abu Dhabi, were treated to a low-level fly-by of the Jean Nouvel designed museum by one of Etihad Airways’ flagship Airbus A380 aircraft.
Sporting the airline’s ‘Facets of Abu Dhabi’ livery, the aircraft chosen for the display now also features Louvre Abu Dhabi’s official logo on each of its four engines, to promote the opening of the institution.
Etihad Airways also took the opportunity to capture a series of spectacular images from the fly-by, and commissioned a short video directed by up-and-coming Emirati director, Ahmed Abdulqader, shot from the flight deck of the aircraft and from within Louvre Abu Dhabi, to celebrate the historic occasion. Two specially equipped helicopters were also positioned above the capital to capture air-to-air filming of the aircraft as it flew over the museum, located in the UAE capital’s Saadiyat Cultural District.
Peter Baumgartner, Etihad Airways Chief Executive Officer, said: “Echoing the sentiments from the signing of our landmark partnership agreement with Louvre Abu Dhabi last month, Etihad Airways is today honoured to play its part in the inauguration of this hugely important universal institution.
“Abu Dhabi can now proudly take its place among the world’s foremost cultural destinations, and we, as the UAE’s national airline, are poised to play our part in bringing millions of guests to our home to experience this modern wonder of art and humanity first-hand.”
The Etihad Airways Airbus A380 and Boeing 787 fleets feature multi award-winning interiors influenced by Abu Dhabi’s architecture and landscape. These include ceiling designs and light projections in the boarding zones, Lobby Lounge, First Class and The Residence cabins of the A380s, and stylised sconce lighting in the Business Studios of both aircraft types – all inspired by Louvre Abu Dhabi’s spectacular dome and its ‘Rain of Light’ effect, mimicking the way sunlight streams through the fronds of palm trees in a desert oasis.
Etihad Airways is the Louvre Abu Dhabi’s official airline partner, having signed the first exclusive platinum partnership in October.
As a Platinum partner, Etihad Airways will work closely with Louvre Abu Dhabi on areas of brand partnership, marketing, social media, public and media relations, events and exhibitions, cultural exchanges, cargo support, inflight programming, and travel trade support. Etihad Airways’ destination management company, Hala, will collaborate with the museum on bespoke tour packages in Abu Dhabi.
To coincide with the opening of Louvre Abu Dhabi, Etihad Holidays, the airline’s holiday division, is launching a set of all-inclusive destination packages which showcase the many varied attractions of Abu Dhabi and which feature the museum prominently.